Customer Experience Matrix

OCTOBER 29, 2023

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. A successful concept like CDP quickly takes on a life of its own. All that said, I’m not yet ready to redefine CDP.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

JUNE 27, 2021

Remember the growth in marketing and sales technologies was due mostly to the fact that marketing and sales teams could often buy what they wanted as a Software-as-a-Service subscription, with little or no involvement of the central IT team. In fact, it’s probably the most common mistake that people make when buying software.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. Since Salesforce said yesterday that other companies also wanted to buy ExactTarget, it seemed possible that SAP had lost the deal and purchased hybris as a second choice.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. The same applies to software selection: a collection of use cases will not necessarily test all the features you’ll ultimately need. The barriers to POCs have fallen dramatically with cloud systems and Software-as-a-Service.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For marketers, these deals mean their companies gain new options for access to a CDP. Teradata: major marketing software vendors have chosen to build their own CDPs rather than buying one.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2009

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MAY 2, 2008

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. software costs 16.2%.integration

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

JUNE 25, 2008

The study suggests—at least to me; Aberdeen doesn’t quite put it this way—that companies tend to start by deploying a basic lead management platform, followed by lead nurturing programs, and then adding lead prioritization and scoring. Tags: marketing software marketing automation lead management demand generation.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JUNE 12, 2007

I haven’t been able to come up with an authoritative list of major balanced scorecard software vendors. UK-based consultancy 2GC lists more than 100 in a helpful database with little blurbs on each, but they include performance management systems that are not necessarily for balanced scorecards.

Enterprise Management 120

Enterprise Management Marketing Management Software Vendors 120

Customer Experience Matrix

JUNE 14, 2007

For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. Maybe—although I’ve seen plenty of control freaks at big companies too. This shifts the economics in favor of in-house systems, particularly since many SMBs can use low cost products that larger companies would not accept.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company. So far so good.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

NOVEMBER 2, 2007

Few companies will be technically able or politically willing to turn every customer treatment over to one great system in the sky. If you’re lucky enough to work in a company where all data is shared voluntarily and enthusiastically – well, congratulations.) Tags: marketing software marketing automation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 18, 2020

But bear in mind that 92% of consumers say they would avoid a company after a data breach. I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. So, like it or not, security is a marketer’s problem too.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Customer Experience Matrix

JULY 1, 2023

And, AI systems are inherently more adaptable than traditional software, which must be explicitly programmed for each new task. The net result across the marketing industry as a whole will be that every company produces a wonderfully high and consistent level of marketing outputs. So, how will companies compete in this new world?

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

AUGUST 23, 2012

Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

DECEMBER 4, 2006

The new positioning will draw on expert channel partners such as Value Added Resellers to help customers not simply install the software, but also train their staff and modify their business processes. Software-as-a-Service as Next-Gen Business Platform” from Saugatuck Technology ( www.saugatech.com ).

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

DECEMBER 11, 2019

AgilOne rebuilt its core technology fairly recently, giving it a highly flexible and scalable platform that should easily extend beyond the company’s current base in mid-tier retail. In particular, it will be able to serve Acquia’s clients, who tend to be very large companies with multiple Web multi-sites around the world.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

OCTOBER 27, 2006

This study looked at several types of software, not just CRM. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. . Click here for details. Click here for more information.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 16, 2018

But the nature of software products is to expand their functions. A cynic might argue the reason is that companies have developers on staff and need to keep them busy. New Industries Most early CDPs were deployed at retail and publishing companies. I like to think of it as a challenge. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 22, 2018

The easy answer is “both”, and that’s more or less what the company said when asked that question on an analyst conference call about the deal. It would also nicely skirt the pricing problems that come from trying to make enterprise software affordable to smaller firms without cutting prices to large enterprises.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

JANUARY 27, 2021

In both visions, companies construct their own, highly customized collections of systems that are perfectly tailored to their needs. They believe – based no doubt on what buyers are telling them – that companies still want to buy an integrated product that meets their needs without any assembly required.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

FEBRUARY 17, 2015

The company itself has been serving clients in late 2012. Often the company is able to use regression models that the client has built already for other data sources. The base version of the company’s system, called Lily Enterprise, has about 700 such metrics, and clients can add their own.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 21, 2015

But the biggest category is the community review sites, of which the best known among markters are proably G2 Crowd , TrustRadius , and Software Advice. Again following the tradition of landscape publishers, I make no claims about the completeness of my list or the quality of any of the companies listed.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

APRIL 15, 2024

Unfortunately, it also makes it easier for other companies to build competing applications. This will only become worse as platforms become more common, making it harder for independent application vendors to survive and, thus, harder for companies to assemble their own ‘best of breed’ architecture from separate point solutions.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

JUNE 11, 2019

Is it that martech suites must now include business intelligence software? By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. I think not. Intuit bought Origami Logic to advance its strategy to become an “A.I.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

MAY 15, 2007

The two companies merged in February 2006 but had retained separate identities.) But even this is impressive at a time when so many online vendors are expanding their product lines through acquisitions that seem to have little strategic rationale beyond generally expanding the company footprint.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. But more interesting is that 77% come from somewhere else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 13, 2012

FICO, the company formerly known as Fair Isaac and originator of the influential FICO credit score, first dipped its toe into marketing automation services and software when it acquired DynaMark in 1992. Since then, the company has continued to grow its marketing offerings, through acquisition and internal development.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. More significant, the company continues to have huge losses – it lost $34.4 The S-1 also reports the company had 339 employees as of December 2012. Revenue for 2012 is reported at $58.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

JANUARY 1, 2019

But Datorama and Treasure Data were the first acquisitions of large CDP companies. ARM Holdings, itself owned by tech conglomerate SoftBank, is a chip technology company that purchased Treasure Data to manage Internet of Things data. These companies are small and lightly funded, averaging just 25 employees and $4 million.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. marketing automation industry marketing software marketing suites vocus' Those were all added last month.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

MARCH 7, 2014

Nor does it hurt that I enjoy their corporate sense of humor – see their recent announcement of integration with Wistia for video display, featuring 9-year-old “Girl CEO” Phoebe Ray, daughter of the company founder. This makes it one of the industry''s larger vendors, although the company has kept a relatively low profile.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 6, 2014

I’d also guess that freemium appealed most to small companies which didn’t generate much revenue even after they started to pay. Even though many freemium users are departments within large companies, I''d suspect those firms buy different, enterprise-level systems when they decide to make a real commitment.)

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120