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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

Partly due to an increasing breadth of topics covered by the Knowledge Graph and partly due to an increasing number of companies using proper markup formats on their sites, the Knowledge Graph is showing up for an ever-increasing number of queries. Gain online visibility through non-search related channels, such as RSS feeds and social media.

SEO 105
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Edelman company. Subscribe: iTunes | Android | Email | RSS. Some thought it was brilliant. Others not so much.

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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. Find a way to relate the legislation to your own industry and company specifically, and you may bring in new readers in the process. What does your company do better than any other? In fact, you should have the blogs of your toughest ones (or at least those you strive to emulate) in an RSS Feed anyway.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing.

Loyalty 80
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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You, your company, and all your employees need to take maximum advantage of the exposure. Set up a company page, with your logo image, plus a crisp, benefit-laden company description. Here’s a typical array of business marketing objectives a company may be pursuing. Here’s a simple plan of attack. Stand out in the crowd.

B to B 80
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Blogging 101

Biznology

Image via Wikipedia. Are you thinking about writing a blog for your company, but don’t know where to start? How do you coordinate blogs across your company? How do you coordinate blogs across your company? Do you have what it takes to stick with it and create good content? Thanks to all of our sponsors: