Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media?

Social Media 336

Social Media Personalization Media Brand Identity 336

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Work Management Marketing Management Media 103

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. To find the best insights, you need to implement social listening strategically, though.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 119

Social Media Examples Media Urgency Marketing 119

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Employee Features.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract?

Social Media 96

Social Media Template Media Terms and Conditions 96

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 107

Social Media Advertisements Advertising Tools 107

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

ClearVoice

AUGUST 1, 2022

Social media is all about connection. Sure, it can be useful for helping your business accomplish a myriad of goals — but if you aren’t connecting with your social media audiences, your foray into social media will not be nearly as successful as it could be. Be personal with social media content.

Social Media 52

Social Media Ideal Customer Profiles Media Ad Building 52

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Launch Marketing

MAY 11, 2022

Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Work with your team to figure out what social media can help the business achieve.

Social Media 117

Social Media SWOT Tips Media 117

Engagio

APRIL 12, 2024

Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Oktopost

NOVEMBER 9, 2022

Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. So what exactly sets social selling apart from social media marketing?

Social Media 125

Social Media Social Marketing Media Transparency 125

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. For me, relationship building is really about building organic brand ambassadors. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

EveryoneSocial

JANUARY 21, 2020

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years. And now over ten years later and moving into a new decade, social media is a major component to our lives. Social Media Statistics Social Media Tips for Businesses.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Practices Media Best Practices 112

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80