WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Starting big is a great methodology when you don’t have a lot of subject matter experts at your company or you have a limited amount of services or products. From there, break down the guide into chapters or sections. Answer Questions.

SME 64

SME Content Trade Show Case Studies 64

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Chris Koch

MARCH 25, 2011

Some management consulting companies have the commitment to ideas baked into the culture—you simply will not survive as a consultant if you do not create ideas that lead to new IP. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. What do I mean by an idea organization?

Social Media 100

Social Media Organization Peer-to-peer SME 100

Sana Commerce

AUGUST 27, 2022

Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. What does e-commerce success look like to my company? How does it fit into my overall company strategy? Large companies tend to form internal multidisciplinary project teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Additionally, be sure to actively publish noteworthy company accomplishments onto your social channels.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

DivvyHQ

AUGUST 18, 2021

Why should the world’s largest companies establish brand authority? Which is why every company – especially industry kingpins – needs to build and maintain brand authority. Let's dive in to a few types of research endeavors that will keep your company on top. After all, they’re at the pinnacle of their respective industries.

Research 126

Research Brand Identity Branding Best Practices 126

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Pam Didner

JULY 15, 2022

It takes time and effort for SMEs to create content; for starters, they are very busy, so it’s challenging to get them to commit to helping with marketing in addition to doing their regular jobs. What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. Keep things low-lift.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Tony Zambito

MARCH 30, 2012

Darren Pleasance, a Principal with McKinsey & Company, recently covered this topic in an excellent article entitled, Serious about SMB experience? Then how come they don’t know that I talked to someone in their company already?” . This applies to both inbound and outbound efforts. Wasn’t pushy or anything like that.”.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

APRIL 12, 2019

So, you’ve been hired as the in-house talent for a company specializing in dental mouthguards or a brand known for its award-winning supply chain software. Many of us have worked for a company that seemed too technical or dry for the written word, but we’re in this together! Here are six of my go-to tips: Tip 1: Do an SME Interview.

SME 80

SME Paper Content Copywriting 80

Hubspot

JUNE 25, 2013

awkward because you have to force conversation and feign interest in a company that probably doesn''t apply to your business, and guilty because if you skip over them you''ll feel bad that you didn''t stop and talk? Why do we all leave conferences with enough glossy paper to print next month''s issue of GQ? Yeah, that''s done.

Conference 28

Conference SME Network Marketing Paper 28

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Some things to do and not do. April 2008. March 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

nDash

JULY 21, 2021

If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. Companies need to have a strong roster of freelancers who are available to pick up work on demand, and this figure proves they’re available and working. trillion to the U.S.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Rev

OCTOBER 4, 2023

The goal of a demand generation strategy is to show a company knows how to solve a problem potential customers already know exists. On the other hand, if you’re a new business hoping to reach and influence decision-makers at B2B companies, you may want to try a different strategy. But there is a subtle difference.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

BOP Design

JUNE 24, 2019

Web copy and content is focused on explaining what products and services a company provides, addresses the needs for those products/services, and communicates the company’s unique value proposition. In many cases, these types of content won’t even mention a company’s products or services. Execution of SME Interviews.

Paid Content 82

Paid Content Cost Work Management Planning 82

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

ClearVoice

SEPTEMBER 6, 2022

A company that wants to explore full-funnel marketing will have a stake in creating content for each stage. Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. White papers. Top-of-funnel marketing.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52