BOP Design

MARCH 17, 2020

Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. Read more: How to evaluate what works in your B2B content marketing.

SME 65

SME Content Trade Show Case Studies 65

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Typically, the marketing team will give you a heads up, either via email or in person about the content creation process. Stay on Topic.

SME 48

SME Content Copywriting Paper 48

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But first, what is a white paper? But first, what is a white paper?

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk.

SME 87

SME Content Marketing Planning Paid Search Agency 87

DivvyHQ

AUGUST 18, 2021

Why should the world’s largest companies establish brand authority? Which is why every company – especially industry kingpins – needs to build and maintain brand authority. One of the best ways to do that is with content that you support with original research. After all, they’re at the pinnacle of their respective industries.

Research 126

Research Brand Identity Branding Best Practices 126

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Tony Zambito

MARCH 30, 2012

Darren Pleasance, a Principal with McKinsey & Company, recently covered this topic in an excellent article entitled, Serious about SMB experience? Focus on your web site , on McKinsey’s Chief Marketing & Sales Officer Forum site. Then how come they don’t know that I talked to someone in their company already?” .

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME).

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

Paid Content 83

Paid Content Cost Work Management Planning 83

nDash

JULY 21, 2021

If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. Companies need to have a strong roster of freelancers who are available to pick up work on demand, and this figure proves they’re available and working. trillion to the U.S.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. The goal of a demand generation strategy is to show a company knows how to solve a problem potential customers already know exists. But that’s easier said than done! Sounds good? But there is a subtle difference.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52