Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Which makes for a smooth segue into the next trend: customer experience.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. In each market, diverse choices cater to individual buyer nuances.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries. One key area for outsourcing is content development.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Companies can determine which groups will be more and less profitable and decide which ones deserve more or less attention. Every member has different needs, preferences, communication channels, behavior and emotions.

Lead Ranking 91

Lead Ranking Loyalty Segmentation Marketing AI 91

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. But almost every company shows gaps in the earlier stages. Let’s look at how much B2B companies are using content marketing.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Wondering what kind of data to navigate?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Don’t miss out on these essential insights!

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Trends to Focus on in 2022 . Loyalty programs and exclusive content are also gaining traction. What’s Changed for B2B Content Marketing?

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush.

Act-On 108

Act-On Trends Paid Search Agency eCommerce 108

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 This connection often translates into long-term loyalty.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. If you’re unsure where to begin, try these tips.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Matchcraft

MARCH 28, 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. Video Advertising Video advertising is another growing trend in Europe.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. In each market, diverse choices cater to individual buyer nuances.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

seo.co

JANUARY 10, 2022

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

AUGUST 6, 2020

Here, professionals across various industries shed insight into the hidden perks of this trend: Teamlancing naturally attracts those with a similar work ethic. Teamlancing builds loyalties that are often found in traditional employment. Teamlancing builds loyalties that are often found in traditional employment.

Loyalty 116

Loyalty Lead Scoring Lead Ranking Leads 116

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Heinz Marketing

NOVEMBER 27, 2021

Social Media Marketing Trends To Watch In 2022. Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. Here is a breakdown of upcoming social media marketing trends. Companies have been bombarding consumers with advertising campaigns to inspire them to buy their products and services.

Loyalty 59

Loyalty B2B B2B Sales Social Media 59

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. The SEO Advantage Beyond engagement, video marketing also offers substantial SEO benefits.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Mailmunch

MARCH 30, 2021

That is a case study of customer loyalty. And you are not alone, many consumers feel attached to certain brands that they don’t want to buy from any other companies on the market. That is also the difference between a long-lasting company and a short-lived one. What is customer loyalty & How to measure it?

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Brandpoint

JANUARY 25, 2021

At this virtual SMSS, Tiffany will be participating in a panel titled “Growing Brand Loyalty Through Social Media Communities,” which will focus on building communities based on audience, how to keep people engaged and accessibility that allows for one-to-one connections. We plan to review our entire video library. It’s really exciting stuff!

Social Media 129

Social Media Loyalty Brand Identity Branding 129

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Televerde

OCTOBER 19, 2020

Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Companies will seek new routes to break data silos.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” The fewer hats we have to wear, the more we can focus on the quality of the work, the better it is for us, our companies, and our subscribers. Why is personalization always a trend?

Email Marketing 88

Email Marketing Design Trends Work Management 88

Content Standard

JANUARY 18, 2022

CX technologies and trends are rapidly advancing, and although that is part of their strength, the quick evolution can also complicate the task of navigating CX trends and determining which ones are best suited to your brand. billion monthly users around the globe.

Marketing AI 123

Marketing AI Trends Lead Ranking Lead Scoring 123