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Gold Calling vs. Cold Calling

ViewPoint

Using these gold calling techniques will help you have faith in the cold calling process. Second, gold calling requires leads to go through a quality control process that ensures each lead passed to the field is solid gold. Progress is monitored so that leads do not stagnate in the pipeline. Call it what you want.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites. About Netline.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The information is then processed to decide which products can be cross-sold and hence, must be promoted together. Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed. This helps the B2B companies in establishing their keystone products or services.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. There are also other great companies who compete directly with us. 1) What is your vision for Microsoft and Digital Marketing?

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. Aids to The B2B Lead Generation Services: The B2B Sales Appointment Services start with the service provider contacting the clients with their proposal.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The data points of relevance can vary according to the marketing objectives of B2B companies. The collected data after appropriate processing and cleansing can be used by the marketers to run several types of virtual events as well as to run several targeting and re-targeting campaigns. Streamline the Sales Cycle. Wrapping Things Up.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process.

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