Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email. See the poll on LinkedIn.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. Where can we get more information on applying BIMI to our emails?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Apple Mail Privacy Protection. But was it ever, really?

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Litmus

OCTOBER 14, 2021

Top email reports every company needs to have. Companies tend to put too much emphasis on opens and click rates. A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Vision6

AUGUST 23, 2021

Think about addressing them by name, including store locations based on where they live or sending custom software plans based on their company size. Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. Want to send your subscribers a birthday offer?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Subscriber relationships and how they perceive your company and emails. Conversions and conversion rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Salesforce Marketing Cloud

APRIL 15, 2024

Today’s subscribers expect so much more from the companies they do business with. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? How should you consider email open metrics?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Heck, get the whole company involved! Call out for company-wide brainstorms and get those creative juices flowing.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Scoop.it

FEBRUARY 28, 2023

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Martech

MARCH 9, 2023

It gives us direction and informs our strategies, among many other benefits. At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data.

Open Rate 109

Open Rate Click Rate Paid Search Agency Privacy Protection 109

Litmus

JUNE 16, 2021

That data is automatically updated, so you’re always seeing the latest information. In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. And, the data is automatically updated every few hours, so you know you’re looking at the most up-to-date and relevant information.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Yes, holiday emails can be an important sales driver.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 78

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 78

Convert

APRIL 12, 2022

A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. But this isn’t a problem for e-commerce stores.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. But this isn’t a problem for e-commerce stores.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52