Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. I bought them.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Yet, few companies have fully integrated ABM within their operations. Yet, few companies have fully integrated ABM within their operations.

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management Planning 119

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? Search engine optimization ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

Allocation 93

Allocation Peer-to-peer Marketing Budget Work Management 93

Martech

AUGUST 3, 2021

Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Kanban is a great technique to use in agile marketing, but make sure that you have a culture that allows the team to own the way they work and continuously improve.”. There’s room for ABM to grow as a strategy.

Enterprise Management 113

Enterprise Management Work Management Account Based Marketing Marketing Management 113

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Instead, they stay loyal with companies due to the experience they receive. Spend on social media as a percentage of the overall marketing budget continues to rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. I have always found that the personas that product marketers create are living and breathing things.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Biznology

JANUARY 14, 2013

Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ).

Stats 80

Stats ROI CMO Forrester 80

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution. The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Walker Sands

APRIL 23, 2019

As of last year, 54% of marketers were incorporating adtech into their strategies, making it the most-used form of martech, according to Walker Sands’ State of Martech 2019 report. Outside research confirms digital advertising is a growing line item in marketers’ budgets. billion worth in Q3 2018 alone and $75.8

Cost Per Click 40

Cost Per Click Marketing Budget Paid Search Agency Mobile Advertising 40

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Pitfalls of Paid Media: What to Avoid and Best Practices. Stale content.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. The best news? This approach leads to higher conversion rates.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

SMB 40

SMB ROI Marketing Budget Work Management 40

Atomic Reach

FEBRUARY 14, 2019

According to research conducted by Forrester , there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. Simultaneous to the increase in spend, is the emergence of the Marketing Technologist. But, what is a Marketing Technologist? But, why is this important?

Marketing AI 81

Marketing AI Allocation Budget Programs Paid Search Agency 81

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing expenditures are expected to increase to 35%, with search engine marketing comprising the largest share of the budget. They measure ROI. They have clout.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Allocadia

APRIL 26, 2019

Everyone is part of creating success for their company, and for some departments it’s easy to see their contribution. However, the marketing organization can be a little trickier. Marketers are increasingly asked to prove their impact. And this touches on a few related problems marketers face regarding strategic planning: 1.

Planning 40

Planning Work Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Allocadia

JANUARY 17, 2019

Everyone is part of creating success for their company, and for some departments it’s easy to see their contribution. However, the marketing organization can be a little trickier. Marketers are increasingly asked to prove their impact. With this information, you can make an educated decision on where to reallocate budget.

Planning 40

Planning Work Management Marketing Budget Budget Programs 40

Content Marketing Institute

MAY 4, 2018

Narrowing to the 208 B2B marketers in North America, we found: 46% report their content marketing and sales teams are highly aligned. 46% B2B marketers say their #contentmarketing & sales teams are highly aligned. 75% of those reporting high alignment have a documented content marketing strategy.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40