Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. So, you’ll often need an extra nudge to get them clicking on your content.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Directive Agency

MARCH 3, 2023

They even reimagined the way we create company blogs by designing one in the form of a calendar. Then, track the performance of your content to identify your most valuable pieces. Leverage Content Your Customers Create One way that you can showcase your brand through the eyes of your customers is with user-generated content (UGC).

Marketing AI 59

Marketing AI Paid Search Agency Creativity Conversion 59

ClearVoice

SEPTEMBER 18, 2023

As technology and user behavior change, it’s important that your content strategy also evolves and grows. These trends are influenced by all kinds of factors: advances in technology, changing user behavior, and resource availability. You can also use it to track your competitors and the top trending content in your industry.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Social Media 107

Social Media Advertisements Advertising Tools 107

Marketri

NOVEMBER 8, 2023

We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SendX

JANUARY 20, 2020

Read on to find out how you can successfully host an Instagram giveaway while generating tons of new email leads in the process. Instagram has become one of the most popular social networks in the world with more than a billion users. There is tons of data to collect and keep track of. Why Your Brand MUST Be Using Instagram?

Ad Building 224

Ad Building Marketing Management User-Generated Content Viral Marketing 224

Golden Spiral

NOVEMBER 6, 2018

And all the data supports that all generations (with maybe, the exception of the Silent Generation : 1920s–1940s) are completely addicted, obsessed, and dependent on a variety of social media networks to connect with family and friends, learn about new products, engage with brands, and even learn how to do day-to-day tasks.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9 Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S.

Twitter 56

Twitter B2B Marketing B2B Paid Search Agency 56

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Engage with User-Generated Content: Encourage your customers to share their experiences with your products or services on social media.

Social Media 78

Social Media Media Brand Identity Branding 78

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. It convinces users to purchase a product or subscribe to a service. This not only enhances customer satisfaction levels but also helps establish a form of trust between customers and the company.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sharpspring

APRIL 14, 2021

Like the best surfers, the leading marketers have developed an eye for big movements in their space. Marketers agree that interactive content – which allows users to try out or play with something – is more effective than static content in a few ways: 81% say interactive content is more effective in grabbing viewers’ attention.

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. It’s also a fantastic way to generate sales when you use the right techniques. For the large majority of users, it’s in their free time. Share User-Generated Content.

Social Media 78

Social Media Media Tips Ideal Customer Profiles 78

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Then, we will review key content metrics you should track through your website, email, and social media.

Curation 81

Curation Click Rate Content Open Rate 81

Scoop.it

NOVEMBER 1, 2022

The total number of social media users exceeds 4 billion, and the average consumer has access to 600+ contacts across their social media channels. Generate higher revenue. Similarly, employee advocacy content generates revenue by creating better content. User-generated content (UGC) is one of your most valuable content types.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

TrustRadius Marketing

MARCH 2, 2022

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. Your Small Business’s Social Media Marketing Strategy.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Unbounce

MAY 27, 2021

The company was founded in 1998 as an independent music distributor sharing the joy of music via—you guessed it—shiny plastic discs. Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. Humble Beginnings: Meet CD Baby. That’s our “why.”

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

Case Study 88

Case Study Case Studies Work Management Studies 88

Sharpspring

APRIL 14, 2021

Like the best surfers, the leading marketers have developed an eye for big movements in their space. Marketers agree that interactive content – which allows users to try out or play with something – is more effective than static content in a few ways: 81% say interactive content is more effective in grabbing viewers’ attention.

Marketing AI 98

Marketing AI Inbound Marketing Trends Paid Search Agency 98

Outgrow

FEBRUARY 19, 2024

Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. For example, content types like quizzes ask your users some questions and give customized solutions to each user. Isn’t that incredible? You can also use Google Calendar.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. For example, content types like quizzes ask your users some questions and give customized solutions to each user. Isn’t that incredible? You can also use Google Calendar.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Marketing Insider Group

SEPTEMBER 10, 2019

We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. The grandmother of the Big Tech companies, Big Blue has taken a giant leap into the next century as it empowers its employees to both innovate and communicate. Many of our best posts don’t come from me. Not this one.

Case Study 145

Case Study Case Studies Activities Studies 145

Metadata

JULY 21, 2022

In short, paid social lets you deliver your ads to users who are most likely to click on them. Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion monthly active users and 1.93

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

JUNE 7, 2023

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Optinmonster

NOVEMBER 30, 2023

Website engagement is the level of interaction that users have with your website. Elements such as page loading speed, design, user experience, content, copy, or even type fonts contribute to making your website engaging. Average time on page is the time users spend on your website or page. What is Website Engagement?

Marketing Websites 92

Marketing Websites eCommerce Trigger Marketing Click Rate 92

seo.co

MAY 10, 2021

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. Outsourced content marketing is a way to hand off the content writing and publishing to another company. Work with a company that will give you actionable insights.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

KoMarketing Associates

AUGUST 20, 2019

Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. Business to Business (B2B) companies have not escaped from the shift in marketing trends. Having data that can be measured helps to track progress. Business Skills.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Huptech Web

NOVEMBER 9, 2023

Starting a podcast for your company can be a valuable marketing strategy. That’s precisely why we’ve shared some top strategies to help you in podcast marketing, generate more leads, and reach new heights; Define Your Target Audience It’s super important to know who you’re trying to reach with your podcast.

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.).

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! These tools are not only satisfying the users every day but are also user-friendly and don’t throw tantrums during use. Users can create their own categories as well. Portent Tone of Voice Generator. Enter ‘Canva’.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52