Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Before COVID-19 temporarily shut down live events, Pega was demonstrating AI image creation at its Pegaworld event.

Enterprise Management 107

Enterprise Management Marketing Management Vendors Knowledge Base 107

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? Dig deeper: Does your company need a CDP?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Marketing AI 96

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Evercopy is a new company/product using AI to generate text and visual marketing content.

Enterprise Management 88

Enterprise Management Work Management Marketing Management SMB 88

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

Marketing AI 112

Marketing AI Ethics Paid Search Agency Phishing 112

SmartBug Media

JUNE 6, 2024

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes.

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Marketing AI 128

Marketing AI Enterprise Management Marketing Management Generation 128

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Among companies based in the U.S.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Salesforce Marketing Cloud

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 124

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 124

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Salesforce Marketing Cloud

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. Enterprise customers continue to spend mightily on big data solutions like data lakes and data warehouses.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 100

Marketing AI Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Salesforce Marketing Cloud

DECEMBER 19, 2023

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Champion Communications

JUNE 1, 2023

As sustainability, Artificial Intelligence, and supply chain blockages continue to dominate the headlines, our clients have proudly showcased their efforts in shaping these challenges of today into the triumphs of tomorrow. CRN spoke with CEO Jason Timm to find out what goals he wants CloudSmiths to reach in the UK market this year.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts.

Marketing AI 85

Marketing AI Marketing Automation Services Enterprise Management Planning 85

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. Synthesizes information and interprets style instructions: These AI solutions can effectively summarize and revise copy by understanding style instructions.

Enterprise Management 90

Enterprise Management Budget Programs Generation Copyright 90

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

TrustRadius Marketing

JULY 10, 2022

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. ” What do Enterprises Need From an LMS?

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? They invest more and use AI more broadly. Need help with your generative AI strategy?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. That’s exciting.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124