ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. AI-powered solutions can optimize key aspects of content outsourcing. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Salesforce Marketing Cloud

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Salesforce Marketing Cloud

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Tableau is the AI-driven analytics platform that helps you prep and manage your data, uncover and solve problems, and make better and faster business decisions. Grow your skills

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

AI vs. human? The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

Martech

MAY 15, 2023

We all have experienced the unprecedented pace of AI-driven change in the last six months. AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. New marketing ops roles. The potential rekindling of marketing-IT “infighting.”

Enterprise Management 83

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 83

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 118

Allocation Marketing Attribution Enterprise Management Marketing AI 118

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Businesses can also leverage how LLMs work with other kinds of AI.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. Reimagining Analytics for the AI Era AI is changing everything.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Sana Commerce

NOVEMBER 10, 2023

At its core, digital commerce refers to the process of buying and selling goods and services using the internet and electronic devices. In the context of businesses, digital commerce involves the electronic exchange of goods, services, and information between companies and their customers, suppliers, and other business partners.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Valasys

JULY 18, 2019

In an ideal set up, if one is running a B2B business, chances are that he must have multiple levels of security system in place irrespective of the size of the organization – whether it is a small-scale, medium-scale or large scale enterprise. Perhaps then they may come across the intrusion detection &/prevention solutions (IDS/IPS).

Marketing AI 49

Marketing AI Enterprise Management Work Management Marketing Management 49

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The summit was not only enlightening but also showcased the innovative spirit that drives the marketing sector forward.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

LiveRamp

APRIL 4, 2019

If you want your company to exist now and in the future, you will have to think and act with data; you must become data-driven and data-first. With this comes interdependency on becoming more accountable—data can power your enterprise successfully, or, you can damage your brand and cause harm. They must ensure ethical data use.

Ethics 40

Ethics Enterprise Management Marketing Management Privacy Policies 40

Contify

AUGUST 25, 2020

Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. We look forward to sharing practical solutions to generate information advantage with Contify”.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

B2B Marketing Directions

MAY 12, 2019

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2. Source ) U.S.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. THE DECADE OF BIG OPS.

Trends 103

Trends Enterprise Management Work Management Marketing Management 103

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely Software Advice Rating : 4.5 In addition, EpiServer, a content management company, has recently acquired Optimizely.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Martech Advisor

OCTOBER 21, 2019

Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and the solutions that the latest tech advancements have devised for them, says, Oana Alexandrov, Content Writer, Product Lead. Plenty of companies are still avoiding videos altogether.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Salesforce Marketing Cloud

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. The challenge?

Marketing AI 111

Marketing AI Enterprise Management Ethics Allocation 111

SWZD

OCTOBER 2, 2019

We continue to learn from marketing leaders at BitDefender as we interview Alison Harris , Worldwide Head of Enterprise Digital Marketing. Ali described how she literally learned about marketing at the dinner table growing up: “When I was very young I wanted to be a cop or a vet. Career and Background.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

SalesIntel

SEPTEMBER 14, 2023

Your ICP describes the types of businesses or individuals most likely to benefit from your product or service. To create an effective ICP, consider factors such as: Industry: Determine which industries your product or service serves best. Company Size: Specify the size of companies that are ideal for your offering.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Salesforce Marketing Cloud

SEPTEMBER 6, 2023

Generative AI is revolutionizing industries at an unprecedented pace. It’s an innovation cycle that demands every business to become AI-first. And there’s a good reason – AI promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions.

Marketing AI 145

Marketing AI Enterprise Management Peer-to-peer Work Management 145

Salesforce Marketing Cloud

JULY 25, 2023

Are you overwhelmed by generative AI yet? The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. It can be hard to know where to begin, and the most pertinent AI questions to ask, before diving in. But so are the risks.

Marketing AI 98

Marketing AI Enterprise Management Work Management Business 98

Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place.

Marketing AI 101

Marketing AI Allocation Enterprise Management Ethics 101