DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos.

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SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

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Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. .

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DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. With intent data, you can. What Is Intent Data?

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? Get a Demo How (And Why!) Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions.

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DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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Albacross

FEBRUARY 9, 2022

How many Demo Meetings did you join the last time you bought a new software? A Buyer Intent Data tool is one of them. It’s a relatively new and niche tool for B2B companies. But how to find the best data provider that suits you most? But how to find the best data provider that suits you most?

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Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. But is that all?

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SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. We are an intent data company.

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Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

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Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

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Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data? First-party Intent data.

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Terminus

FEBRUARY 9, 2023

Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. For those in the back… what is intent data?

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Terminus

FEBRUARY 9, 2023

Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts. Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. For those in the back… what is intent data?

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Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. Unknown data.

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DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

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Aberdeen

JULY 8, 2019

We’re tasked with generating real business results and with so many companies vying for buyer attention, it’s tougher than ever to break through. That’s why product demos can be so effective for field marketers. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

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SendX

NOVEMBER 12, 2020

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

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SalesIntel

MAY 16, 2024

This way you can focus on companies that meet your unique criteria for what makes a good customer. If you’re a sales leader, your team needs access to the full buying center to know who works at each company. Of course, they need firmographic data and of course, they need emails and mobiles. Do you start by revenue? Or location?

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SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. Whether you are just exploring B2B data or thinking about buying it, this article will help.

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Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing. The post Want More from Event Marketing?

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eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Clean data helps you: Identify your prospects’ intentions.

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Aberdeen

JUNE 4, 2019

By using intent data effectively, you can maximize ad performance and drive business results. There are three specific ways that intent data can increase ad performance and keep you from wasting marketing resources. You want to attract in-market companies to your website in the most efficient way possible.

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Aberdeen

JANUARY 16, 2019

Want to schedule a Marketing Playbook demo?”. Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). And according to Cabane, his company’s dynamic homepage has 4.5

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Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. billion possible variations.

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