Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Studies show that email marketing can deliver 4,400% ROI, which is $44 returned for every $1 spent. Intent data is the key to doing just that. Intent data is the key to doing just that.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. This involves studying your site and those similar, to provide meaningful insight.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. One-third of companies said content marketing is one of the most valuable demand generators. Nor is that the only content problem B2B businesses are having.

Digital Experience Platform 102

Digital Experience Platform Intent Signal Account Based Marketing ABM 102

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. How does lead generation outsourcing work?

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Terminus

JANUARY 29, 2020

Company Profile: SMB. They also determined that they had blind spots in certain segments that might be viable targets for their data security offerings. After incorporating an intent-based ABM strategy, Townsend Security increased their CTR by 25% and web visits from target accounts by 4x. Industry: Data Security.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? What types of intent data are there?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We’ve organized this article around the same framework to give you a full-funnel view of our account-based efforts.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Engagio

DECEMBER 28, 2020

Companies will need to fight the 2020 digital exhaustion factor. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. This helps but it’s table stakes.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SWZD

MAY 14, 2019

– wipes a bead of sweat from brow – there was a keynote, breakout session, case study, or sponsored dinner for literally everyone. . Connecting brand to demand to create a buying experience. The Predominance of Account Based Marketing (ABM) initiatives. The B2B buyer journey can be a moving target, though.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. Moreover, Apollo.io DealSignal’s dedication to customer support sets it apart.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Rollworks

SEPTEMBER 13, 2018

Walk them through a few case studies if available. Once the ABM team identifies target accounts, they should review them with the sales team who can provide insights drawing from their experiences. They should consistently offer feedback on the marketing strategy for targeted accounts. Clicked a link in an email.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Terminus

SEPTEMBER 24, 2019

Automatic ad nurturing is now available to all Terminus customers with access to Account Hub and Engage. Support sales with targeting ad messaging driven by funnel or opportunity stage. Accelerate pipeline and conversions with ads triggered by intent and engagement signals. Key takeaways from this article.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Date: Wednesday, September 26.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Terminus

DECEMBER 15, 2017

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display advertising campaigns lead to better results. Traditional display ads target broad audiences, typically resulting in click-through rates around 0.08%. Tiered Accounts.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. ABM like a boss!

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Engagio

AUGUST 9, 2021

The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. So you can deliver fresh ideas based on knowledge and understanding of an account’s industry and unique business issues before everyone else.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Zoominfo

MAY 21, 2021

Buying intent indicators represent a huge opportunity for forward-thinking companies. “In So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?”

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Madison Logic

DECEMBER 14, 2023

By analyzing data from past campaigns, machine learning algorithms can identify trends and patterns that you can further study to optimize future campaigns. To that end, however, there’s an expectation that companies will also keep their information safe. But t op – of – funnel activities tend to cost more.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Terminus

JANUARY 8, 2021

Sidenote: While we’ve had many requests for average baseline conversion rates, we want to go ahead and say it out loud: every company is very different and establishing baselines would do more harm than good. If they’re too low, congratulations, you just blew past your target. Target Accounts. Engaged Accounts.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Leadspace

DECEMBER 15, 2020

Yet, 65% of B2B customers say their experience doesn’t match ecommerce site experiences, despite the fact that B2B customers today are using consumer behaviors to find and do business with B2B companies. . One study shows 61% of B2B purchases begin on the web. The Omnichannel Shift in the B2B Market.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Leadspace

FEBRUARY 20, 2019

Aligning Sales and Marketing has always been a major challenge for B2B companies. Outbound data acquisition has always been a challenge: buying lead or account lists the old-fashioned way means opening the floodgates to bad, incomplete and duplicate information into your databases. what messaging) and when.

Lead Ranking 67

Lead Ranking Enterprise Management Sales Qualified Leads Account Based Marketing 67

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). The data is leveraged via… .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Content4Demand

JANUARY 24, 2020

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Experiences Everywhere How to Create Marketing Your Audience Demands.

Allocation 52

Allocation Intent Signal Acquisitions Content 52