Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

FEBRUARY 28, 2014

So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. Do they have a company page on LinkedIn? Of course a lot of these emails are simply fraudulent. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Data cleansing, also known as data cleaning, ensures that a company’s data is accurate, consistent, and reliable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Some companies had moved and some were just, well, bad. That certainly does not incent list owners to make investments in list cleansing. The client said no.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Customer Experience Matrix

SEPTEMBER 30, 2016

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Train and motivate them well.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

JUNE 22, 2011

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Some companies had moved and some were just, well, bad. That certainly does not incent list owners to make investments in list cleansing. The client said no.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. Every major marketing automation vendor has tried to do the same. It’s doubtful that Marketo, or any other remaining independent marketing automation vendor, has the market power to do this.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. Sales tools” is a general term used to describe the variety of software solutions companies use to improve their sales. CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. To build some suspense, let’s first review who else has been buying CDPs.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”) But, on talking to the company, it turns out there is a pretty interesting product here.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. know the vendors.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. I count 37 service vendors and 17 software companies. Reality can be so annoying.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Customer Experience Management is a vastly broader concept, involving all aspects of a company's operations.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Customer Experience Matrix

JANUARY 31, 2010

Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

markempa

SEPTEMBER 9, 2013

Now imagine after having done so, the vendor tries to call you. The micro-yes decisions depend on the channel but the thought sequence of the customer is actually quite similar, for each channel: What’s obvious is that we want to qualify the companies who solicit us every bit as much as they want to qualify us.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Strategies to Transform “Outbound Marketing” Big Time.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2012

We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Erin Hoskins, Senior Marketing Director, New Media, Meredit h. The breakdown: “This is a new vendor for us. Company Name. * Marketing/Communications/PR.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JULY 10, 2015

Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment house. Digital magazine subscriber data is usually housed with multiple outside vendors. Perhaps largest on that list are the many audience data silos that have popped up here and there and everywhere.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. You can get your product in front of more decision makers at more companies and win more accounts as a result. Assessing the market need. However, with the right leads, everything else falls into place.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. The company also created special editions for ad agencies, which now provide about 40% of its business. But even MarketingPilot isn’t all things to all people (yet).

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 18, 2015

Established vendors have grown quickly and attracted funding; new vendors have joined the mix, also often with substantial funding. A look at the entire CDP ecosystem uncovers important patterns that are hidden when you look at individual vendors or vendor categories. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social. Eric : Hello, Jay. ” That’s kind of cool.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

The Point

FEBRUARY 18, 2014

How a company answers this question tells me a great deal about two things: 1. Whether a company should predominantly use inbound or outbound marketing; 2. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Salesforce Marketing Cloud

MAY 2, 2022

Almost six decades later, their style of centering data around human behavior is still exactly what marketers need — and that 80% response rate shows what’s possible when data is used the right way. In the decades since the time of that data processing center, we’ve seen innovations transform the marketing landscape.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Webbiquity

MAY 29, 2012

the size of the company if you’re within a corporate network, your industry, your office location) but still nothing personally identifiable. Furthermore, the vendor can now tie this behavior to personal information purchased from online database owners and scraped from social media profiles and updates. Most definitely.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100