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Is customer satisfaction really important in B2B?

Savanta

Customer loyalty is critical to any business. Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. Higher levels of customer service.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. Lead Enrichment helps businesses to understand their target market in a more granular way, and increase the chances of converting leads into customers.

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The Best Lead Enrichment Software for 2023

DealSignal

Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. This helps tailoring the B2B‘s messaging according to a customer’s core drivers. Lead generation is an essential step in any B2B sales process.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. While many customers still use the phone, 57% now prefer to use digital channels. What’s in the way?

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Gated content locks out leads — so why keep doing it?

Velocity Partners

Name (full name, if you please), job title, company, phone number, email address (no, not your personal one, your work one. Any fans (like me) of Malcolm Gladwell’s excellent Revisionist History may have come across his breakdown, in the episode “ My Little Hundred Million ”, of the difference between strong- and weak-link sports.

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Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. As such, it’s easy to lose sight of the most important aspect of your role in the company: growing the enterprise. Guest post by Cassy Hathaway. Image credit: Akil Mazumder from Pexels.

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(VIDEO) Research Meets Reality: Small Business IT Infrastructure

Aberdeen

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. Greater Customer Satisfaction. What technology areas do you invest in?