seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. A seed packet business card for a lawn care company. In fact, your customers might even be better equipped to do so. Other customers were paid to leave positive reviews, share positive social media content, and create buzz.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing & Strategy 64

Valasys

AUGUST 14, 2019

Most of them include Web-based publishing, format management, history editing & version control, indexing, search functionalities & retrieval. B2B companies also employ CMSs to store, control, revise & publish documentation. Customization improves the path of digital experience.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Ambal's Amusings

SEPTEMBER 10, 2009

Jill Konrath's book Selling To Big Companies. Get Customers. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio. It's just not as powerful or credible without actual customer quotes.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convert

MARCH 2, 2022

Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. Customer Acquisition and Retention. The 4 pillars of E-commerce Profitability.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. Customer Acquisition and Retention. The 4 pillars of E-commerce Profitability.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 17, 2019

The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Secondly, take a look at the purposeful sentence structure.

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40%

Startups 52

Startups Work Management CPO Enterprise Management 52

Convince & Convert

JANUARY 21, 2014

And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Facebook API data. Collaboration with the Facebook Data Science Team.

Social Media 167

Social Media Studies Media Case Studies 167

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MARCH 6, 2012

If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? I'm still more surprised by everyone's failure to connect social media to indirect value contributed to their company.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. marketers have obtained at least one new customer through LinkedIn. Between large and small businesses? MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. marketers have obtained at least one new customer through LinkedIn. Between large and small businesses? MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 6, 2012

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Parse.ly

APRIL 11, 2023

link] Why teams love it Make data easy Gone are the days of hours-long custom report building in Google Analytics. Where was it published and distributed? The dashboard tells you which content is performing best, allowing publishers to optimize their content strategy and increase audience engagement. What is it about?

CMS Development 52

CMS Development API Product Multi-Touch Attribution 52

Convert

APRIL 18, 2022

Your pricing strategy conveys value, convinces customers to buy, and gives them confidence in your products. But if you’re unsure about which strategy to choose or haven’t thought about it, here’s a quick rundown of the most common pricing strategies: Value-based pricing: Charge customers based on what they think your product is worth.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52