ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Klein was the lead writer and EP on Inside Amy Schumer and is now the voice of Jessi Glaser on Big Mouth.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 81

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

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Advertising Agencies Creativity Top of Funnel Advertisements 130

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Sadness leads to giving.

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Storytelling Video Marketing Top of Funnel Work Management 110

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Through the company’s work and the advocacy of others, the support seems to be working. Ranked No.

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Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. In turn, your company can make more sales and boost revenue. Share positioning and messaging with everyone in the company. Use Storytelling. Quick Takeaways. Source: Drift.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. You can start by rethinking your company values, mission, and operations.

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Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. What Are You Willing to Give Up to Change the Way We Work?

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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Storytelling Case Studies Buyer's Journey Analytics 100

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 65

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Storytelling Television marketing Advertising Mediums Demand 124

Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. The following are a few ways that experiential marketing companies can use digital technology to improve their experiential marketing efforts.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

JULY 23, 2015

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Citizen Storytellers.

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Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

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Resources Work Management Tactics Marketing Management 118

Heinz Marketing

JANUARY 22, 2022

The Data Driven Future Of Storytelling. The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. This is why no company can succeed without having engaged context managers.

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Top of Funnel Storytelling Funnel Advertising B2B 52

Marketing Insider Group

DECEMBER 17, 2019

B2B marketers can follow the lead of B2C marketers to inject a little fun and innovation into their marketing strategy and put the spark back into their marketing. Have fun with your marketing, and don’t be afraid to show a little creativity. Use the power of storytelling to reach the people you’re ultimately marketing to.

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Tactics B2B Marketing Work Management Planning 271

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

MAY 3, 2021

Bad content isn’t going to propel a company forward. B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day. Great content leads with education and offers specific takeaways. It just means your company has firm values and lives them.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

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Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. Nor, indeed do they even mention the products and services that the company sells. Engaging Your Audience with Brand Storytelling. Get started today–and generate more traffic and leads for your business.

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Ad Building Content Marketing Brand Identity Branding 345

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Ready to learn more about the state of B2B lead generation?

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Planning Work Management Zoominfo Storytelling 164

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. My colleague wasn’t convinced.

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Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

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Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. I’m the creative director at Outgrow.co The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling.

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Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

MAY 12, 2015

It’s easy to blame a company’s bad performance on the economy or competition – anything with an outside influence. But companies that consistently outperform their peers or industries have something in common: a unified purpose. How to Get Employees “Into” Your Company. The same goes for your internal brand storytelling.

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Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

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Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. Working on your own provides freedom, but it can also lead to a lot of unpredictability. Our audience consists of marketers trying to be more creative and think more strategically. Creative advice. What do we pay?

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Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Enabling Employees to be Brand Storytellers People trust people. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Content Standard

JULY 28, 2016

Many companies die young, having never gained traction either because their entrepreneurs misunderstood or mistimed their markets, or because they could not deliver compelling new solutions that met market needs. In short, the business practices and processes that worked when their companies were small start to break.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

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Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ClearVoice

FEBRUARY 7, 2022

In fact, perhaps the only thing equally difficult is trying to reach a teen with your marketing efforts if you are a tire company. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

EveryoneSocial

OCTOBER 12, 2022

Connecting employer brand to recruitment marketing Engaging your talent audience through storytelling Getting programmatic and personalized And seriously, so much more…. The talent audience sees your company through whatever content and engagement your employees exhibit on social media and elsewhere. Watch the Full Episode.

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Lead Scoring Lead Ranking Examples Brand Identity 52