Chris Koch

JUNE 15, 2011

Those “theme” martinis offered during open bar receptions at marketing conferences are also reportedly on the way out—but it’s taking the FDA some time to catalogue all the different varieties.). Bargaining. Look, we’ll redesign the newsletter. We’ll make the events more targeted to the C-level.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

JULY 16, 2009

Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. What would you change on this list?

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Here are my thoughts on the big pieces.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Here are my thoughts on the big pieces.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company. I’m not saying we fire all PR people. Visibility.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JULY 16, 2010

I can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

MARCH 12, 2010

The theory is that every company competes in three disciplines: Customer intimacy. These are companies that go out of their way to build close customer relationships. Customers rely on these companies to deliver reliability and quality at a low price. Operational excellence. Product leadership.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

MARCH 26, 2010

Marketing is the default head of social media management in most companies. Companies have strategies and goals. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) Create an editorial calendar. sustainability or cloud computing).

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 13, 2010

The information from a social site like this changes how journalists can write about a huge company like HP. Here are a few thoughts: We must monitor what’s being said about our companies online. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc.

Social Media 100

Social Media Media B2B SME 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. The ad revenues that once funded coverage of every arcane niche of technology have dried up, and so has the content that could have mentioned our companies. Audit content.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. The ad revenues that once funded coverage of every arcane niche of technology have dried up, and so has the content that could have mentioned our companies. Audit content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 15, 2010

As McKinsey consultant David Edelman said at the ITSMA annual conference last November, we can’t make social media an add-on to a system that isn’t adding the value that it once did. That requires a culture shift in the company and new skills for marketers and employees. We need to look at how to do things differently.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. The growth in traffic then confers its own authority—you get lots of visits so you must be smart.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

FEBRUARY 5, 2010

What types of vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). If not, can they envision you moving into that role—i.e.,

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. Why should B2B companies try to be thought leaders in their industry? traditional media companies. Companies who aren’t?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

It is a textbook example of what we at ITSMA call pragmatic thought leadership: it takes a current issue of concern to the company’s target audience and evaluates what may happen in the near term without any mention of company methodologies or offerings. Companies without a human face will suffer. And so it did.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100