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Marketing to the 50+ crowd: A booming opportunity

Martech

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

Brandpoint

”) to bottom-of-the-funnel content, such as an article detailing how they’ve updated their privacy policy to be GDPR compliant and what that means. The main challenges of marketing financial services are very unique to the industry. Here are some ways that content marketers can stay on top of current trends.

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Mastering Investigator Meeting Planning: A Comprehensive Guide

SpotMe Blog

When done well, they provide a unique opportunity for all those involved to pool their expertise, share insights, and drive clinical trial success. But it’s getting harder to get everyone to attend investigator meetings and harder to keep them engaged once they’re there. That’s where an event platform comes into play.

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How To Create A Communications Calendar in 6 Easy Steps [Template Included]

CoSchedule

Did you know organized marketers are seven times more likely to report success than their peers? Here is where a communications calendar comes into the picture. Not sure how to create a communication calendar? We’ve also got a free communications calendar template for you — use it to hit the ground running. Website URL.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

But how do you do that ethically? There’s a lot to consider, including bias, data management, permissions, and more. Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. Manage leads.

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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter.

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5 Groups to Join on LinkedIn if You’re in Marketing

Act-On

The community is private and new posts require admin approval, so spammy posts are few and far between. The discussions are primarily focused on SEO and PPC, and a strict moderation policy forbids any external links in posts or comments (with the exception of links to searchengineland.com, natch).

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