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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? With roughly 2.3

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Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. What’s the difference between social media and social business?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

It takes a community to build a community. So much of building a community requires understanding people and engaging with them.  Now you may wonder, “ How do we build a community? ”  According to Tom Grant , Ph.D, Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a communitySocial Networking:  Like Falling In Love. Adam L. Ranked No.

How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want.

GPS 13

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Hint: it helps to have a community manager. Twitter for PR and Media Pros.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Social Networking: Like Falling In Love. Andres is a social media expert. Adam L.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  But the truth is this social behavior remains a fraction of each consumer’s day.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!

Top Trends in Technology Marketing for 2015

Hinge Marketing

The firms that provide these answers through educational content stand to build credibility among their audiences, take a leading role in the fast-moving industry conversation, attract new visitors, and shape the way prospects conceptualize their challenges. 2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be. Sometimes the Twitter community self-polices.

Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Start with Forrester’s POST approach , and fold the tools in later. How do you solve Social Media Tool Exhaustion? We look forward to your comments as our community of thought leaders expands. Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Expect more now.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Resource

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about  spending budget on creating online buzz. The financial industry’s… Read more… Neil Stoneman | March 16th, 2009 | no comments Cross-fertilisation in social media: tweet my post and I’ll post your tweet Social media is a whirling tornado of content and comment.  Use social media to drive people to it (and vice versa). Come and get it!

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Facebook upgrades privacy settings.

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