| |  Communities + Forrester + Privacy + Social Media | 21 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY FEBRUARY 7, 2011  55 (of the) Best Social Media Tips, Tactics and Tools of 2010 If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# Magazine. | IT'S ALL ABOUT REVENUE APRIL 4, 2012 Social Business Q&A: 10 Questions with Augie Ray For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. What’s the difference between social media and social business? | | | | | |
| BLUE FOCUS MARKETING SEPTEMBER 16, 2012  2012 #Nifty50 Top Men in Technology on Twitter Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized! | HUBSPOT FEBRUARY 28, 2012  How to Tackle Real-Life Social Media Customer Service Obstacles eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. | DELICIOUS B2BMARKETING DECEMBER 23, 2010 B2B Social Media Marketing -- Does It Work? Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? How have you seen B2B social media marketing in use? | BLUE FOCUS MARKETING JULY 25, 2011  Google+ Is it a Digital Disruption for CMOs? The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. But the truth is this social behavior remains a fraction of each consumer’s day. | | | | | | | |
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WEBBIQUITY | MONDAY, JANUARY 9, 2012  Best Twitter Tips, Tools and Tactics of 2011
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. MORE >> -
BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011  2011 #Nifty50 Top Twitter Men
It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? ” According to Tom Grant , Ph.D, Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Social Networking: Like Falling In Love. Contributor to the Social Media Marketing Magazine – B2B Column. Andres is a social media expert. MORE >> -
WEBBIQUITY | MONDAY, JUNE 6, 2011  The 2011 #Nifty50 Top Twitter Men Reprise
It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Social Networking: Like Falling In Love. Contributor to the Social Media Marketing Magazine – B2B Column. Andres is a social media expert. Tony blogs at Social CTO. MORE >> -
DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011  Open Research: A Framework for Social Analytics
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis. Wowza! Wowza! MORE >> -
DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010  Finding B2B Social Media Tools That Add Value – not Just Time
You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Start with Forrester’s POST approach , and fold the tools in later. How do you solve Social Media Tool Exhaustion? Why do you want to test the tool? Thanks! MORE >>
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- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- Online Marketing News in 2009: The Year’s Hottest Events MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
- 7 Strategies for Using Content to Market Industrial Products INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
- A Strategic Approach to Sales Enablement [eBook] BRN.SK | TUESDAY, MAY 7, 2013
- Best of 2009: Social Media Marketing, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
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