55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Now that social media has advanced from the “should we do it? Magazine.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? How have you seen B2B social media marketing in use?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!
How to Tackle Real-Life Social Media Customer Service Obstacles
FEBRUARY 28, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Hint: it helps to have a community manager. Twitter for PR and Media Pros.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Adam L.
Google+ Is it a Digital Disruption for CMOs?
Blue Focus Marketing
JULY 25, 2011
The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. But the truth is this social behavior remains a fraction of each consumer’s day.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!
Top Trends in Technology Marketing for 2015
DECEMBER 2, 2014
2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. It’s gone mainstream, and as such social media has generally found its place within most organizations, typically being folded under the marketing function. 4) An increased focus on data security and privacy. Brand.
Finding B2B Social Media Tools That Add Value – not Just Time
OCTOBER 31, 2010
40 Ways to Get Banned From the Top 5 Social Networks
SEPTEMBER 17, 2012
It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be. Sometimes the Twitter community self-polices.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Expect more now.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Resource
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
It’s a simple idea: as a marketer, you should explicitly manage the… Read more… Doug Kessler | April 16th, 2009 | 3 comments Clean tech marketing and green tech marketing: a different kind of B2B We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed some issues that they… Read more… Doug Kessler | April 7th, 2009 | no comments New media frenzy: the medium is just the medium It’s an exciting time to be in the communications business.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. A Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Facebook upgrades privacy settings.