Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 23, 2023

Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Digital Transformation 124

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 124

Salesforce Marketing Cloud

AUGUST 31, 2022

In Salesforce’s State of the Connected Customer report , we found that 74% of customers say a brand communicating honestly and transparently is more important now than before COVID-19. We are communicating what we stand for and the actions we’re taking to live our values. We practice inclusive marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Fear of missing out (FOMO) can be a powerful motivator.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 219

Planning Marketing Plans Work Management Marketing Management 219

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases. Marketers are undervaluing early or exclusive access to products and research.

Planning 266

Planning Tips Top of Funnel Work Management 266

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. The primary focus of this community is user-generated content.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

KoMarketing Associates

AUGUST 6, 2019

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Valasys

APRIL 22, 2020

Selecting a brand hashtag to include in your hashtag marketing arsenal isn’t that difficult. All you need to do is perform some research and employ social listening to come up with the interesting hashtags that are already being used for your brand. Community Hashtags should be Used by Larger Brands.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Lead Forensics

NOVEMBER 21, 2023

Collaborative Research: Engaging in collaborative research with universities, industry partners, and even competitors can amplify the impact and reach of sustainability-focused R&D. This includes minimizing waste, having a preference for more eco-friendly venues, and potentially hosting virtual events.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Brandpoint

OCTOBER 28, 2019

Keyword research: Study how your clients are searching for content, what words they use, how they ask their questions, what they REALLY mean, etc. Spend time researching your audience and speak to each customer where they currently are at in their buyer’s journey. Start researching how AR can enhance your sales process.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SpotMe Blog

NOVEMBER 15, 2021

Vanity metrics are all over the place and unfortunately, vendors are not doing a great job at educating the community of marketers on how to work best with metrics,” says Metrailler. Don’t try to build a community. Your clients and your prospects no longer want a two-hour event. Stay clear of vanity metrics.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Excelsior Research

MAY 24, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. STAFFING AND RECRUITMENT. QUALITATIVE DATA PROCESSING. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Ledger Bennett

SEPTEMBER 18, 2020

Our aim was to involve everyone across our global business, uniting them around a cause that would make a difference to us as individuals, as a business and in our local communities. The first thing we needed to decide on was a theme. These charities are Mind BLMK ; Sane and NAMI: The National Alliance on Mental Illness. .

Communities 52

Communities Paid Search Agency Work Management Stats 52

SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Common reasons for low event attendance To increase event attendance, you must first understand the common reasons for low turnout. Victory is still within your grasp if you act now.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Excelsior Research

MAY 24, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. STAFFING AND RECRUITMENT. QUALITATIVE DATA PROCESSING. OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Webbiquity

SEPTEMBER 21, 2021

.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. ” Here are eight more key findings from the research.

Research 338

Research Trends B2B Marketing Planning 338

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Influitive

AUGUST 31, 2018

They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep. ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed.

Enterprise Management 235

Enterprise Management Marketing Management Demand Generation Agencies Research 235

Delivra

JANUARY 15, 2021

To figure out which spaces your audience is visiting, you’ll need to spend some time researching. Ask a current customer where they go for information on their space or what events they attend. Come up with a few hypotheses and dive into spaces and communities yourself. Attend events. Drive referrals.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Rev

JANUARY 11, 2023

Here’s a three-step strategy to help you do that: Step 1 – Study the behaviors of your best customers Most companies also don’t take the time to research and understand the behavior patterns of their best customers. But what exactly is inbound marketing? How do you find exegraphic data ? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Hubspot

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

ClickZ

MAY 25, 2022

Knowing that the beer was more to the pallet of Gen Z, our marketing strategy was leveraging the metaverse. In our research, but also from conversations with our colleagues and people working at partners of Heineken, we found that this generation go the metaverse as a place where they can have fun and more sociable experiences online.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

BDB

JANUARY 12, 2024

The system profiles visitor interests and areas of specialisation to enable nutraceutical firms to identify licensing opportunities, contract manufacturers, researchers, co-packers and other potential partners that align with launching a new supplement line.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SpotMe Blog

JULY 25, 2021

Why Hybrid Events Matter. Hybrid events provide ample opportunity for greater attendance, higher engagement, and longer-lasting exposure and impact. Research shows 73.6% of event planners have become more proficient in technology as a result of the pandemic. 1) Unite Your Marketing and Sales Teams. 3) TwitchCon.

Examples 111

Examples Enterprise Management Work Management Conference 111

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. His blog has seemingly unending lists of blogs and video blogs to help you learn about online marketing, seo, e-commerce, paid ads, social media, and more. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Hubspot

APRIL 13, 2021

In June 2020, Essence held a virtual summit designed to celebrate the Black community and Black men in particular. The "Dear Black Men" event was sponsored by Bevel , a consumer goods brand whose target audience reflects the event attendees. Once you have an idea of who to contact, do some research. A Personal Touch.

Marketing Proposals 85

Marketing Proposals Paid Search Agency Work Management Allocation 85