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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Hackers used the same approach and accessed Twitter accounts that were linked to the International Olympics Committee. There’s no denying that social media has become an important part of a B2B marketing strategy.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off.

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !).

Template 101
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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Trend #4: Social media participants expect companies to join the conversation.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Read the fine print.

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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

Post to Twitter. This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. Copyright Violation. Community Guidelines. Slideshare.net (beta). My Slidespace. Most Viewed. |. Featured. |.

Education 100