Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

Onalytica B2B

NOVEMBER 15, 2018

Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Relatively small network, they are beginning to dabble in social networking. Influencers that have the most amount of connections and interactions online within a specific topical community.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Create a viral video. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 95

Tips Viral Marketing Social Media Guidelines 95

Sprout Social

JUNE 21, 2022

An exciting early project was our partnership with TikTok , integrating the viral platform as a new social network in our suite. Finding solidarity through Community Resource Groups. In our organized Slack channels and meetings, real and authentic conversations bloomed.

Differentiation 95

Differentiation Software Peer-to-peer Communities 95

Sprout Social

AUGUST 17, 2021

Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? What do people want to know about crypto?

Viral Marketing 112

Viral Marketing Network Marketing Fulfillment eCommerce 112

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. They have community and you don’t. Taking this step is important because you need to keep your conversion in mind when planning your blogging strategy. Get involved with your social network and let people know you are starting a blog. They are known and you are not.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Sprout Social

AUGUST 25, 2020

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. And sure, it can be.

Planning 128

Planning Paid Search Agency Advertising Agencies Communities 128

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Harness the power of hashtags. emilyzugay.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Brandwatch.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. Because of Facebook’s shorter lifespan, YouTube is better for content that is more evergreen such as product reviews, influencer conversations, instructional videos on how to use your product, and the like. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Navigate the Channel

JANUARY 8, 2024

Transparency: Brands that openly share their values, practices, and challenges build transparency, which is increasingly important to today’s socially conscious consumers. It sparks conversations and interactions, turning customers into active participants. Let’s start a conversation. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

APRIL 21, 2020

To address this concern, marketers turn to social data. Right now social media usage has spiked around the globe, giving brands an opportunity to reach new followers. Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result.

Peer-to-peer 122

Peer-to-peer Work Management Marketing Management Budget Programs 122

Hubspot

SEPTEMBER 5, 2019

Be poised to speak to literally any facet of your product, service, company, or industry that may arise from conversations with your prospects and customers. Build a very close social media community. and how they like to communicate. What social networks are they using? Identify community influencers.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Content Marketing Institute

NOVEMBER 6, 2018

But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

Planning 111

Planning Social Media Template Marketing Plans 111

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 131

B2B Marketing Brand Identity Branding B2B 131

Marketing Insider Group

DECEMBER 30, 2014

The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. Take for instance, Charmin’s Twitter feed or Dollar Shave Club’s viral video. Make everyday # ThrowbackThursday. Engage them in a personal way.

Impressions 100

Impressions Content Marketing Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 6, 2008

I’d say the subject that most engaged them was social networks and how these can be harnessed for marketing purposes. Ironically, that discussion was much more about consumer marketing than business-to-business, although a few panelists did mention using social networks for business contacts (e.g.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Content Standard

JANUARY 7, 2017

There are exceptions to its marketing power, such as when you’re targeting a young audience that prefers visual social networks like Snapchat, but Facebook is generally a good place for live streaming video marketing to start. Meanwhile, social network metrics can offer platform-specific insights into your success.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Viral Content Bee. Viral Content Bee is the platform I’ve founded, but I am also its most active user.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 11, 2020

While Twitter allows you to connect with friends on its social network, many use the platform to follow news, trends, and topical discussions. Maybe next time can add someone else from the Coinbase team, make it more conversational. A post shared by Bolt Coffee (@boltcoffeeco) on Apr 18, 2020 at 10:14am PDT. April 4, 2019.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Chris Koch

SEPTEMBER 18, 2009

I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. But in the case of the viral model, it’s all good—at least for marketers.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. But in the case of the viral model, it’s all good—at least for marketers.

Social Media 100

Social Media Viral Marketing Tools Media 100

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. As Instagram and other social networks push their revenue-earning advertising features more and more, organic reach will naturally become more difficult—but not impossible.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Results : 500,000 viral updates on company products. Used LinkedIn recommendation ads to invite endorsements and engage target users.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

Content Standard

MARCH 22, 2018

Dig deeper to find out what’s going on behind the scenes: Business 2 Community recommends looking at charts mapping the account’s growth over time. If you can’t tie that increase to a significant event, such as content going viral, then it’s a good bet the influencer artificially boosted their following.

Top of Funnel 64

Top of Funnel Funnel Advertising Advertising Funnels Work Management 64

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Adobe Experience Cloud Blog

JANUARY 8, 2015

This is a major reason you’re seeing them all over your social networks. So when you’re making quizzes for your audience, you’re giving them an opportunity to learn something interesting about themselves and a chance to start a conversation with their friends. Quizzes Are Constantly Going Viral.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48