Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Hubspot

DECEMBER 13, 2023

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more.

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

Zoominfo

APRIL 20, 2020

Shift more focus to up-sell and cross-sell opportunities within your existing customer base. Keep Going: Marketing and selling is Important for the Future of Your Business and the Economy. Reconsider your gating strategy to offer more content for free so you can seed the market for short and long-term growth.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Stevens & Tate

MARCH 3, 2022

Whether it’s TV commercials, direct mail, or even cold calls, traditional marketing can still be effective. For example, you can use email marketing to keep in touch, whether by sending your customers personalized email content or sending them cross-selling or up-selling opportunities.

Cross-Selling 119

Cross-Selling Paid Search Agency Cold Calling Adwords 119

Zoominfo

JANUARY 13, 2021

Average transaction size (including the average number of units sold) Amount of cross and up-sells closed Number of sales by region and channel Average sales cycle length Revenue by lead source. Amount of meetings per sales rep Number of closed deals Lead conversion rate Number of calls made (by inbound and/or outbound) Did you know?

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound methods include cold calling, TV commercials, and direct mail. The Difference Between Inbound Marketing And Outbound Marketing. Stage Four: Delight.

Inbound Marketing 128

Inbound Marketing Planning Lead Ranking Lead Scoring 128

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. 4 Identify up-sell opportunities Preventing churn and identifying up-sell opportunities are critical aspects of maintaining a healthy customer base and maximizing revenue.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Hubspot

AUGUST 25, 2022

The goal, of course, isn’t to sell them anything, but to see how things are going and if there’s anything you can do to help. 9am-10am: Cold calling. It may seem counterintuitive, but sometimes when you’re in a sales slump, it helps to focus on activities that you’re good at that aren’t directly related to selling.

Work Management 82

Work Management Cold Calling Marketing Management Cross-Selling 82

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: Guest blogging: The definitive guide #3 Cold outreach high-fit targets Many sales teams still rely on cold calling and emailing to try and get new customers. Another way to warm up cold calls and emails is through referrals from your current customer base.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Televerde

SEPTEMBER 28, 2020

Companies have determined that to succeed in today’s markets, they need cross-team collaboration. Sales enablement is important because it: Helps salespeople focus on basic skills – onboarding processes allow team members to concentrate on the basics of selling, like call planning, consulting, and improvising.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Contently

JULY 24, 2019

When Jordan Belfort appears on stage as a motivational speaker, he pulls something out of his pocket, picks out one person from the audience, and gives a simple command: “Sell me this pen.”. He was really good at selling. Nobody wants to be bombarded by cold calls or endless outreach emails. Too good, actually.

Ad brokers 160

Ad brokers Cross-Selling Content Cold Calling 160

InsightSquared

NOVEMBER 19, 2018

Every minute spent creating a report is a minute taken away from selling. Call it a close plan internally, but you won’t want to call it this with your clients. Hopefully, this is a practice that is already in place, but if not, set up an internal cross-functional SWAT team for larger opportunities. Marketing is required.

Sales Management 196

Sales Management Top of Funnel Enterprise Management Marketing Management 196

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 73

Spending Trends Marketing & Strategy Cross-Selling 73

SalesIntel

JULY 22, 2022

Regardless of what you’re selling or the industry you’re in, whether you’re marketing a SaaS or you’re a clothing retailer, you need to have a good understanding of who your target market is. Identifying your unique selling proposition. The steps in the sales process can vary depending on the type of product or service you’re selling.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

Televerde

MARCH 16, 2022

Businesses use sales automation tools for a variety of responsibilities, including prospects, customer care, email marketing, upselling and cross-selling, scheduling, invoicing, forecasting, analytics and reporting, training and onboarding, and workflow health monitoring. Upselling and Cross-Selling. Customer Experience.

Top of Funnel 52

Top of Funnel Marketing AI Automation Work Management 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 108

Vidyard

APRIL 19, 2021

Sales teams across the globe have embraced remote selling and have quickly adapted to using video for sales calls, team meetings, demo videos , and even virtual conferences and events. We believe remote selling is here to stay. We believe remote selling is here to stay. Master Video for Sales. Sign up Free.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Zoominfo

OCTOBER 22, 2021

In SaaS sales, your sales team will likely be the first ones to make contact with a prospect, via email or cold calling , to initiate the sales process. The rep will need to make use of social selling tools to prospect effectively and vet whether it’s best to approach a prospect via cold calling or a LinkedIn message, for example.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

ViewPoint

APRIL 3, 2014

How many people are multitasking on their devices as they walk down the street, while they’re crossing the street (not so safe), or even while they’re driving (super not safe)? They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. Yet, take a look around you.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Martech Advisor

FEBRUARY 5, 2020

AI-driven insights are arriving in a post-cold-call world, one in which B2B marketers must be informed about each customer’s challenges and needs if they’re going to have much success in B2B sales. Learn More: Improved Sales Forecasting Through AI and ML. Artificial Intelligence-Driven Insights.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Zoominfo

FEBRUARY 15, 2022

Example : Organize your work into two windows and put communication platforms (Slack, email, and calendars) in one, and call logs (like Frontspin) and other sales tools (like Salesforce or Chili Piper) in the other. Sell at Your Own Pace Sales is a fast-paced job where you’re connecting with one prospect after another.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Roketto

APRIL 26, 2018

With a now well-established track record of cross-industry success, manufacturers have increasingly come around to the idea that inbound is a necessary complement — if not a full replacement — for traditional outbound channels. Stop Cold Calling And Start Talking To Leads Instead. You can also take part in warm calls.

Top of Funnel 79

Top of Funnel Cold Calling Inbound Marketing Cross-Selling 79

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-Selling 69

Cross-Selling Work Management Marketing Management Customer Satisfaction 69

Velocity Partners

JULY 26, 2023

Let’s say that you sell accounting software. In fact it’s often so oversimplified that it turns into a p **g contest: If a deal started with a marketing campaign, that’s a marketing lead If a deal started with a cold call, that’s a sales lead It doesn’t have to be this way. Is it reaching more ideal prospects?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Zoominfo

JANUARY 13, 2021

One out of two B2B sales reps fears making cold calls. They have their own process to analyze possible leads for a purchase—those that are fit are called marketing qualified leads (MQLs). Number of SQLs taken on vs MQLs What are sales qualified leads (SQLs)?

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Biznology

JANUARY 19, 2016

37 facts on the future of Social Selling vs. Cold Calling. Why aren’t you cross-blogging on Medium? Please enjoy these– for the first time for some of you and as an encore for you, our friends and fans! What’s Google’s strategy? 10 lessons on Walmart’s social media strategy.

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Finally, use conversion rates to compare different outreach methods, such as emailing or cold calling versus pursuing face-to-face interactions. Upsell/Cross-Sell Rates. KPIs for Sales Managers. New Leads/Opportunities. Client Acquisition Rates. Sales Volume by Location.

Work Management 101

Work Management Lead Ranking Lead Scoring Cross-Selling 101

Hubspot

MARCH 19, 2022

For instance, rather than working in a sales role in which your only target was to "make six to eight cold calls each day", you instead worked in a sales role in which you were given high-level goals from leadership, and followed a specific, goals-driven sales plan to make it happen. The goal is to increase revenue.

Effectiveness 86

Effectiveness Cold Calling Lead Ranking Work Management 86

Roketto

APRIL 26, 2018

With a now well-established track record of cross-industry success, manufacturers have increasingly come around to the idea that inbound is a necessary complement — if not a full replacement — for traditional outbound channels. Stop Cold Calling And Start Talking To Leads Instead. You can also take part in warm calls.

Top of Funnel 64

Top of Funnel Cold Calling Inbound Marketing Cross-Selling 64

Heinz Marketing

JULY 13, 2020

This week’s episode is entitled “ What’s Old is New (Again): Timeless (and Pandemic-Proof) Sales Advice from Joanne Black “ Joanne is the Founder of No More Cold Calling . She is the founder of No More Cold Calling. Her other book is appropriately called Pick up the Damn Phone. Joanne: Matt.

Top of Funnel 83

Top of Funnel Cold Calling Work Management B2B Sales 83

Zoominfo

APRIL 20, 2020

Shift more focus to up-sell and cross-sell opportunities within your existing customer base. Keep Going Marketing and selling is important for the future of your business and the economy. Reconsider your gating strategy to offer more content for free so you can seed the market for short and long-term growth.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. How to Get the Most Out of HubSpot’s Target Accounts. Courtesy of HubSpot.

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

Rev

MARCH 8, 2023

But it can often be a challenge for B2B companies that sell complex or high-value products to other businesses. And by equipping them with that information, your customer success team will better understand how to upsell and cross-sell to current customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Strategic-IC

DECEMBER 15, 2021

3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy. In fact, 64% of Sales reps that do invest in social media hit their team quota , as opposed to only 49% of reps who stick to more traditional sales channels, such as cold calling or email outreach alone. 2) The 3 ABM metrics you need to know.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62