Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales
Only B2B
APRIL 10, 2024
Here are some key benchmarks to consider: MQL to SQL Conversion Rate (20-30%): This metric indicates the percentage of MQLs that progress to become Sales Qualified Leads (SQLs) – leads deemed ready for contact by the sales team. Content Engagement Metrics: Track how leads interact with your content (time spent on page, scroll depth).
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