Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. I have been in large companies and small and content is the one challenge I have found at both. Unfortunately, not all marketers understand digital so well. So what did we do? Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad ! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

SEPTEMBER 12, 2007

" Each discipline is vital to the success of the company and they must work together as team. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. But I believe that most of our colleagues in finance don’t fully understand marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

NOVEMBER 16, 2006

MB) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MAY 13, 2007

The analysts who predict the future success of a company and then punish them for falling short? Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The media who criticize leaders for thinking long-term? So I think fear plays a role, too.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? companys focus. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

APRIL 19, 2007

They also want to know the people behind the company. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120

markempa

JANUARY 19, 2006

Use tagged URLs. Use tagged URLs. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Lead 120

markempa

JULY 28, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

markempa

JULY 9, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Lead 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

markempa

MAY 21, 2007

This is particularity true in small companies. Both the companies and the individuals you covet as customers. Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

AUGUST 23, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

DECEMBER 7, 2006

Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5 Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 14, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Its about results.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead 120

markempa

FEBRUARY 28, 2007

He said something like, "I think companies [like yours] give away many of their trade secrets on their website. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. Most companies have the same basic car. They provide too much information.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

markempa

MAY 18, 2007

Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales. I’m wondering what you do in your company to foster better sales and marketing collaboration? Companies continue to waste millions of dollars because of poor teamwork and collaboration between marketing and sales.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment. Otherwise, youre dealing with to much lead quality variance. It works wonders!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Lead 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date? I wrote about this in my post, Why Most B2B Sites Fail to Convert Sales Leads.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Ranking Lead Scoring 120

WebMarketCentral

JUNE 12, 2007

Being politely pushy can pay off.” The most significant challenge identified by B2B technology marketers is now the ever-growing committee – the increasing number of contacts within each prospect company that must be communicated with. 78% of buyers said they had listened to a technology-related podcast more than once.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84