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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Try some of these idea if you want to have a full house for your next presentation: Social media. LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. Press releases.

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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

GoToMeeting defines a webinar as “an online seminar that turns a presentation into a real-time conversation from anywhere in the world.” Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. How many presenters it supports.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Launching with Co-branding with Research.

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Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Follow Kason on LinkedIn. Follow Morgan on LinkedIn. Follow Jenny on LinkedIn. Follow Karelle on LinkedIn. The best part? Kason Morris (he/him).

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B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B

Top Rank Marketing

Ahava: I love that you need to put on a co-persona hat. B2C marketing is intricate and complex also, and my expertise is in healthcare, so certainly there’s a co-persona usually, as a caregiver or a doctor when you’re talking about that. Ahava Leibtag: Thank you so much for having me here. So let’s get right into it.

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2021 State of the Top 25 Content Marketing Events

nDash

Registration fees range from $799 to $1,499 for walk-up registrants. Broadcast live from Portland, Oregon, Engage 2021 is a two-day virtual content marketing event featuring speakers from Convince & Convert, Chewy, LinkedIn, and more. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass).