Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? Campaigns often span across channels and funnel stages. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Attendify

DECEMBER 26, 2019

You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. A high-quality power bank with a multi-device cable is a clear winner. If we were hosting an event here in the AZ, we’d be sure to offer up some Cactus Candy from Scottsdale’s Sphinx Date Co.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Engagio

JUNE 2, 2020

For example, if you previously had companies in the travel, restaurant or hospitality industries, you better get those off your list faster than greased lightning. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. A great example of gating done correctly is this report from Braze on mobile marketing. To see the information, you need to fill out a multi-part lead form. Here’s an example of a webinar lead generation page from Neil Patel.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

DemandBase

JULY 21, 2020

For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Delivering Your Message Using the Right Channels in a Changing Landscape. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Attendify

DECEMBER 26, 2019

You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. A high-quality power bank with a multi-device cable is a clear winner. If we were hosting an event here in the AZ, we’d be sure to offer up some Cactus Candy from Scottsdale’s Sphinx Date Co.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Take Demandbase for example. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . Here's a great example that I've screen-grabbed below. For example, our Guide to Facebook Ad Targeting is 90% duplicate of what you'll find in the Facebook ad interface. We saw an 85% increase in conversions with the multi-step form. Dryrun | Co-Founder/CEO. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. For example, Amazon, Apple, and Nike are primarily B2C companies. Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.” For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Goal metric examples: Then. Driver metric examples. Curtis explains this with an example. HiPPO = Highest Paid Person with an Opinion]. Ben’s Framework.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. And Google is a very good example, right?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28