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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

For example, if you previously had companies in the travel, restaurant or hospitality industries, you better get those off your list faster than greased lightning. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Delivering Your Message Using the Right Channels in a Changing Landscape. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Ads now dominate search engine results pages and offer higher click-through rates. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Earned media. Paid media. Shared media.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. For example, Amazon, Apple, and Nike are primarily B2C companies. Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.” For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. And Google is a very good example, right?