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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. One of the biggest hurdles in increasing customer engagement is the lack of proper resources that can attend to customers when they're actively looking for help, for example, the customer service department.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. And its social media channels generated higher engagement.

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5 trade show marketing mistakes

Biznology

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Sales and Marketing at Smarsh don’t have it easy.

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. For example, if you previously had companies in the travel, restaurant or hospitality industries, you better get those off your list faster than greased lightning. everything that ABM stands for).

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. everything that ABM stands for).

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Sales and Marketing at Smarsh don’t have it easy.