Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. One of the biggest hurdles in increasing customer engagement is the lack of proper resources that can attend to customers when they're actively looking for help, for example, the customer service department.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. And its social media channels generated higher engagement.

Case Studies 105

Case Studies Case Study Work Management Studies 105

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration CPM Cost Per Thousand 80

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Sales and Marketing at Smarsh don’t have it easy.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

JUNE 2, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. For example, if you previously had companies in the travel, restaurant or hospitality industries, you better get those off your list faster than greased lightning. everything that ABM stands for).

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. everything that ABM stands for).

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. Sales and Marketing at Smarsh don’t have it easy.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62