Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. Evaluate potential change as predictable trends or unpredictable events.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Collect email addresses at a trade show. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Production/Manuf.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Design & Production. Webinars Events. Industry Events. New Tech Automatically Optimizes Virtual Events for Any Device. Webinars, Content & Events. Production/Printing/Manufacturing. Production Software. Design/Production. Consumer Media. Digital Editions. eMedia & Technology. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

KoMarketing Associates

MAY 2, 2017

And because authors and speakers are often looking to boost their visibility by attending events or appearing on outside social media networks, videos, or podcasts, they may be more likely to say yes to a collaboration with your brand. Have them post about your software, products, or services on the platforms your target audiences uses most.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The difficult job for marketing is figuring out the sequence of events that brought them there. Our ROI analysis looks like this: . .

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JANUARY 26, 2012

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Is there a company trade show coming up soon? New Marketing Offer.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Really fired up to be on the show. Jay: Dan, I am fired up to have Sigstr on the show. Dan: Jay, thanks so much.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

Vidyard

JULY 9, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. Largely, it didn’t happen.

Social Media 128

Social Media Media Paid Content Conference 128

Vidyard

JULY 10, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65