Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Adobe Experience Cloud Blog

MAY 4, 2011

by Andrew Spoeth What does it take to produce a successful webinar, one which executes flawlessly and provides an enchanting experience for your audience? Webinars can’t be taken lightly. The audience is granting you their time and attention, two of the most valuable things a busy executive has to offer.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

Social Media 140

Social Media ROI Media Correlation 140

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 3) Set a registration goal.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

JUNE 20, 2018

If you're not working on building your email list already, or you've run out of ideas to do so, here are 29 simple ways to grow that email list. Using Email. Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 72

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 72

Convince & Convert

DECEMBER 26, 2010

And for a short time, you can save 50% on registration at [link]. Scott Monty from Ford Motor Co. This is the same crew that programmed the uber-successful Social Media Success Summit and Facebook Success Summit, so I can guarantee that the training quality will be very high. Joe Pulizzi of Junta 42. Mari Smith. and a LOT more!

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

Social Media 128

Social Media Media Blogger Co-Registration 128

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Hubspot

MAY 19, 2011

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. Tips for running successful webinars. Facebook marketing tips & tricks. Using new Facebook features. Tips for Successful Webinars. We have a huge email database.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. Facebook , LinkedIn and. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Online Marketing Institute

JULY 31, 2012

Webinars Events. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Here, digital audience marketers chime in on the ones they’re using now, and why. . --> Bloggers. --> Resources.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MARCH 28, 2012

If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list. 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content. 3) Host an online webinar and collect email addresses at registration.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

APRIL 4, 2024

Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. Download your lead magnet content. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them.

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

KoMarketing Associates

MAY 2, 2017

Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year previous, and 67 million Americans reported that they listen to podcasts monthly, which is an increase of 14 percent in one year, according to Edison Research and reported on by Convince and Convert. Content Marketing Partnerships.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

BenchmarkONE

NOVEMBER 23, 2018

Today, you’ll learn the strategies behind effective lead generation on social media. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Strategies to Generate Leads with Social Media. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Optinmonster

FEBRUARY 18, 2024

Here’s an example from our co-founder, Syed Balkhi. If that many people subscribed to his YouTube channel, his email list must be impressive too, right? Related Content: Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand 2. BUT– you can learn more by opting in to her email list.

Opt-out 67

Opt-out Trigger Marketing Opt-in Co-Registration 67

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. What is growth hacking? Growth Hacking Examples.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

APRIL 20, 2017

What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. 1) Repurpose blog content. 2) Build social sharing links directly into content.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. Webinars can take hours to plan, run and promote. Choose a relevant webinar topic. Have a defined audience.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars. They provide huge amounts of value to your audience, all while positioning you as an authority.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. Research reports. Whitepapers. Case studies.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. However, if you honor the consumer by asking for permission to send email, you can enter as you please. The Wall Street Journal said email’s era had ended thanks to Facebook. So is email immortal?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Hubspot

JANUARY 26, 2012

Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer. Both are good options. Case Studies.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118