Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms.

Social Media 140

Social Media ROI Media Correlation 140

Hubspot

MARCH 18, 2019

From the moment you set out to design any form of marketing collateral -- an ad, email, or landing page -- you’re cursed. Consider testing your ad, product listing, email, or landing page on members of your target audience who haven’t been exposed to your product yet. So don’t over-complicate your web pages.

Design 77

Design Landing Pages Classified Ads Co-Registration 77

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Build a webinar landing page. Make the registration process as simple as possible. Create the registration flow. Build promotional emails.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 3) Set a registration goal. Excited registrants turn into excited attendees.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

MARCH 28, 2012

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list. 3) Host an online webinar and collect email addresses at registration.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.     2.     5.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Opt Intelligence

FEBRUARY 28, 2021

Facebook (and Instagram) are great for generating mass reach and awareness. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads. You’ve got a customer list, and that customer list is likely on Facebook, too. Segment Your List.

Paid Search Agency 70

Paid Search Agency Facebook Ads Co-Registration 70

Hubspot

FEBRUARY 7, 2013

Although if you'd like to hear us talk about using Facebook for Business, like, right now , check out our on demand webinar with Facebook's own Chris Luo. Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. 5) Create a Confusing Landing Page. Even 7 a.m.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Optinmonster

FEBRUARY 15, 2024

Create a Testimonial Page Like OptinMonster 4. Create an Official Facebook Group Like ROKR 6. Friends: Social proof from friends of your potential customers, such as users seeing that 50 of their Facebook friends follow your business page. 75% of brands spend most of their content marketing budget on branded content.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Optinmonster

JANUARY 26, 2024

For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? Like all content marketing, webinars rely on their titles to pique people’s interest. The first thing you’re going to need is a registration page with an optin form. Finally, write a catchy title.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

APRIL 4, 2024

Visit your website or product pages. Download your lead magnet content. Use this table of contents to jump to the eCommerce lead generation tip you’d like to use first. Create Lead Magnets A lead magnet content is a valuable freebie that you give your customers in exchange for their email addresses.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

OCTOBER 17, 2018

Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

JULY 18, 2018

Facebook , LinkedIn and. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Hubspot

FEBRUARY 10, 2012

Make sure your email subject line clearly indicates what the content of the email is about. You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Include your physical postal address. If you do cold call and use telemarketing. Defamation Law.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. It is poised to take over standard website elements such as registration forms, and feedback questionnaires. Learn More: How to Effectively Leverage Conversational AI for Content Marketing.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

Hubspot

APRIL 20, 2017

What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. 1) Repurpose blog content. 2) Build social sharing links directly into content.

Lead Ranking 77

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 77

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. You can tag all of those elements within a single campaign in your marketing automation system and see which tactics drove the most registrations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Gate Premium Content. Here they are!

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Hubspot

JANUARY 26, 2012

In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer. The least you should promote in your email signature is your company's website.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Data from your own content. Your most engaged leads are those who are consuming your content on a regular basis. Your most popular content can be sure-fire hits for webinars.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. Create a content repository. Whitepapers.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. SNAPSHOT] Most Popular Interactive Content Types Used to Nurture Leads Through Each Stage of the Funnel. .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Online Marketing Institute

DECEMBER 11, 2012

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Use data to inform test hypotheses.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. Welcome to the program, Dan.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Convert

MARCH 14, 2022

Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

FEBRUARY 24, 2021

This includes page data (URL, title), browser data (viewport, screen resolution), user data (location, language), and many more. It’s similar to social media analytics on Facebook, Twitter, Instagram, and other sites. For a SaaS company, some questions to start with are: How many blog post readers moved on to other pieces of content?

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Vidyard

JULY 9, 2020

Contents 1. Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Landing Page Optimization 3.6.4 Content Marketing for Startups 3.1.1 Landing Page Optimization 3.6.4

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Contents 1. Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Landing Page Optimization 3.6.4 Content Marketing for Startups 3.1.1 Landing Page Optimization 3.6.4

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65