Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. According to McKinsey & Company, tinkering, instead of making big moves, leads to changes that are too small to match the external pace of disruption. To learn more, download our Lead Generating Website Guide.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. Add new leads to the top of your sales funnel. Move existing leads further down your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. We measure every piece against the type of leads it attracts, then use that knowledge to develop new content ideas. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off! 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. Miller Electric Manufacturing Co.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Marketing Insider Group

SEPTEMBER 17, 2020

Lead Generation. Lead Generation. A webinar can offer some lead generation opportunities in the sense that the organizers can use it to pitch their solutions to attendees. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows.

Webinar Metrics 350

Webinar Metrics Co-Registration Conference User-Generated Content 350

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. So we know what we know and we know what we’re executing. Derek: Yeah. Derek: Yeah. Happy to, and thanks, Matt.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. What should you look for in the rearview?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Conference/Meeting. Press Conference. Conference and Convention Centers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. 19) Leverage your company's YouTube channel.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

JULY 31, 2012

Lead Generation. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. Conference/Meeting. Press Conference. Conference and Convention Centers. Audience Development.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hinge Marketing

NOVEMBER 3, 2021

Online events – webinars, podcasts, virtual conferences – are just as effective in growing your audience and giving them a taste of your expertise. Fuel your lead generation efforts. As a contributing speaker, you may have access to other perks that can enhance your firm’s lead generation efforts.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. The concept of a flipped funnel is simple.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

FEBRUARY 25, 2018

With lead generation being the top goal for content marketing , however, ebooks are an essential part of an successful inbound marketing program. optimize ebooks for lead generation and promotion. Now that your content is written and designed, it's time to optimize it for lead generation, reconversion, and promotion.

Template 101

Template Landing Pages Stats Top of Funnel 101

Hubspot

FEBRUARY 3, 2015

But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. optimize ebooks for lead generation and promotion. For instance, a call-to-action can lead to another offer, your annual conference''s registration page, or even a product page.

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). His blog traffic, his leads, his customers have gone through the roof. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28