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Technical SEO: Google's Latest Ranking Revolution

RebelMouse

What do Google Search core updates and poor technical SEO have in common? In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines. Impact on Publishers and Marketers These updates can have a significant impact on the way your site ranks in Google Search.

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Google's November 2023 Core Update: Ranking and Visibility Impact

RebelMouse

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

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How to Properly Track CTAs in Google Analytics

SmartBug Media

But if your website isn’t built in a content management system (CMS) with built-in reporting tools , such as HubSpot, it can be difficult to get the insights you’re looking for. Understanding how your website visitors behave and what the typical buyer's journey is for your customers can allow you to create relevant and compelling CTAs.

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AI Optimization: How to Appear in AI Search Results

RebelMouse

OpenAI has changed the game, as people are increasingly using ChatGPT for queries they may have gone to Google with in the past. Now Google itself has joined the party with the introduction of AI Overviews , its own take on utilizing generative AI to answer search queries. The rise of new tools like Perplexity.ai Sound familiar?

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Fuel Your Business Growth Strategy With Google News

RebelMouse

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.