Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube. Producing more video content is also a big initiative.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” Here’s Trish: ( view the video on YouTube ). What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? You need to get more aligned.

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Contently

SEPTEMBER 15, 2016

The iconic toy company struggled to compete for the attention of children enraptured by video games. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. After a string of product launches that deviated from its core product, Lego was stretched thin. But then it didn’t.

CMO 60

CMO Paid Search Agency Content Marketing Content 60

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Programmatic DOOH.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Kapost

FEBRUARY 13, 2017

Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Consider these facts: 46% of B2B technology buyers have made a purchase after watching a video.

Social Media 78

Social Media ROI Video Marketing Tips 78

Marketing Insider Group

NOVEMBER 15, 2021

As we move into 2022, digital marketing trends such as more widespread adoption of marketing automation , the massive shift to video marketing , and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down. Audio, Video, Text, Oh My! Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Outgrow

AUGUST 13, 2022

The Success of Your SaaS Depends on the Success of Your Users: Ahrefs’ CMO on How to Win Market Dominance. And for this month we’re going to interview Tim Soulo, who is the CMO at Ahrefs. And then I saw someone’s tweet, I didn’t watch the actual video, I don’t really follow Mr. Beast.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. His posts cover all about video marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Do I need to convert all my blog posts to video? When did content marketing start?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Contently

FEBRUARY 9, 2018

Two years earlier, the company hired Ze Frank—one of the internet’s most successful early video creators—to launch BuzzFeed Motion Pictures, a studio that would create original video for the digital media startup and its advertisers. Instead, Frank proposed to create a series of short videos. It’s perfect in there.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

Martech

AUGUST 2, 2023

“Why wouldn’t a platform go out and launch a competitor — maybe YouTube goes out and launches its own version of Twitter or Threads and transfers their users over,” mused Subramanian. In the sports and entertainment space, videos and images work really well. “It feels like Twitter and Instagram had a baby.

Twitter 92

Twitter Advertising Agencies Comparison Social Media 92

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The core responsibilities of the CMO have fundamentally shifted. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. There’s on-demand video content, a live stream playing and a community of users and fans creating a unique, engaging place to be. He enrolled in the University of YouTube. The CMO’s Role: Representing The Market.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

ClickZ

MARCH 14, 2022

Through the company’s ‘ We All Win ‘ Superbowl marketing campaign, Microsoft was able to include all users in video gameplay through the Xbox Adaptive Controller. In more recent times, their ‘ They Will See You ‘ YouTube campaign focused on LGBTQ+ visibility in advertising. appeared first on ClickZ.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The core responsibilities of the CMO have fundamentally shifted. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Vidyard

NOVEMBER 11, 2016

Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Convince & Convert

FEBRUARY 11, 2015

She’s at The CMO Club. Fantastic organization that works with CMOs to really help them stay on top of their game and all things marketing. I’m working on a new e-book with Nadine and The CMO Club. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv.

Content Marketing 135

Content Marketing Merchandising CMO Content 135

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

The Marketing Blender

APRIL 22, 2022

You should create a digital marketing plan that includes paid advertising, video marketing, social media marketing, and content marketing. This can involve multiple layers of search ads, display ads, and video ads. Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, and LinkedIn have become marketing powerhouses.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. In fact, people watch live videos three times longer than prerecorded ones. Where Can a Live Video Strategy Fit?

Tactics 108

Tactics Brand Identity Branding Planning 108

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The Marketing Blender

MARCH 15, 2021

A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Share your knowledge about your product or service in a few ways: Produce digital eBooks: how-to guides, FAQs, step-by-step videos, or basic checklists and “cheat sheets” to help your potential customers solve complex problems.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Heinz Marketing

MAY 16, 2022

how CMOs can avoid common pitfalls through innovation. Listen in now for this and MORE, watch the video or read the transcript below: Matt : All right. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. You’ve been in-house as an operational CMO.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. And YouTube is a totally different thing. And YouTube is a totally different thing. Slideshare: The New Kid On The Block.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100