Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Email, paid search or retargeting?
Buzz Marketing for Technology
JANUARY 3, 2018
Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!). The zealotry created real problems for real Marketers. Second, the need to show ROI created a channel bias in which they were forced to market in only those channels which were eminently measurable.
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The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.
Crimson Marketing
AUGUST 12, 2013
CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. Click here to download your copy now ).
Top Rank Marketing
OCTOBER 17, 2023
This new study highlighted the challenges marketers face with webinars as well as their potential. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. Integration: Webinars should be a primary component in the marketing mix, akin to the main course in a 10-course meal.
Martech
AUGUST 13, 2021
. “CTV is definitely a priority for many marketers and is a focal point in the industry as more advertising dollars flow to that platform,” said Melinda McLaughlin, Extreme Reach’s CMO. Marketers are open to experimentation, which is why we see spikes in other lengths from time to time. Finding the optimal ad length.
Marketing Insider Group
AUGUST 4, 2011
There has been plenty of debate about the ROI of social media. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. In the post “ What’s Your ROI? OK, so maybe social media efforts are hard to measure, but even if they have little or no immediate ROI, would you still do social media?
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