SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital.

Top of Funnel 129

Top of Funnel CMO Multi-Channel Work Management 129

ANNUITAS

MARCH 4, 2020

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

B2B Digital Marketer

NOVEMBER 10, 2022

In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. 28:05 – CMO tenure and turnover rate. “If you get it right, events are going to be your number one lead generation channel.”

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

LeadsRX

AUGUST 31, 2021

“In our 30 years in business, Steel City Media has evolved from a radio broadcast company with market-leading media outlets in both Pittsburgh and Kansas City to become a full-service, multi-platform marketing company serving as the agency of record for advertising clients,” said Michael Frischling, Co-Owner, Vice President for Steel City Media.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

FMG Suite

SEPTEMBER 13, 2022

The Marketing Automation award spotlights the products and programs using technology to improve the efficacy of multi-channel client communications and engagement to simplify the client acquisition process. Lastly, our AI-driven content engine provides a wide range of relevant content for advisors to share.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Then sort of reaching someone called another channel. We do have an amazing guest today.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Outgrow

OCTOBER 18, 2022

About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. And for this month we’re going to interview Eric Quanstrom, who is the CMO at Cience, which is a company that helps others grow primarily through lead generation. Appreciate it.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Adobe Experience Cloud Blog

APRIL 25, 2017

By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Envy

JANUARY 28, 2018

YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing. 73% of B2B marketers say video positively impacts ROI. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Furthermore, in modern times, the ABM strategy is all-set to go multi-channel for maximized output.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

LEADership

AUGUST 19, 2015

It’s not just mobile marketing though, but an integrated approach of multi-channel brand marketing across digital, social, mobile, app marketing, gamification, print, inbound, outbound, direct marketing, etc. If you enjoy reading this CMO Spotlight series, please share it. that allows these brands to stand out.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

Allocadia

MARCH 30, 2021

They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case. Calculating the ROI of Digital Channels. Google Ads and LinkedIn Ads make up a significant portion of their budget and they needed to make those channels as efficient as possible.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Valasys

DECEMBER 3, 2019

According to Latane Conant, CMO of 6sense the account-based sales & marketing requires rich account insights & the ability to deliver engaging experiences. James Kessinger, CMO of Hushly also looks up to the collaboration as the right endeavor in the direction to accelerate lead conversions by serving relevant content.

Lead Ranking 40

Lead Ranking Lead Scoring Conversion Multi-Touch Attribution 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. It’s a tall order, and you want the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. To watch the video, here’s the LinkedIn on-demand version. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. Shawn : I think it is a LinkedIn meme.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Valasys

JANUARY 13, 2020

According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey. With the expanding pursuit of digitization & the Internet of Things (IOTs), the ways buyers research & find B2B vendors have largely changed.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

nDash

JULY 30, 2021

Broadcast live from Portland, Oregon, Engage 2021 is a two-day virtual content marketing event featuring speakers from Convince & Convert, Chewy, LinkedIn, and more. You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. Track 4: Advanced Tactics for Core Channels. Host: SEMpdx.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Litmus

DECEMBER 8, 2020

Wade Hobbs: So I think email marketers more so than in the past are really being judged on what the revenue from their email channel is being driven by. And then really, I think everything we see is pushing towards ROI. So what kind of mechanisms, what kind of tooling should they have in place to actually make that happen?

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. But these measures can be hard to track at the program, channel or tactic level. Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. Eventually. Measurable or not. How about you? Image Source.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

Aberdeen

JUNE 19, 2018

Findings show that the ability to keep up with newer technologies and channels – in other words, the pace of innovation – is the number one challenge impacting today’s contact center programs, as shown in Table 1. Weave omni-channel into your contact center DNA. Source: Aberdeen Group, April 2018. web, phone, and email).

Contacts 55

Contacts Multi-Channel Class Customer Satisfaction 55

Hubspot

SEPTEMBER 16, 2016

To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. It's a multi-touch approach, and that allows you to meet people earlier in the funnel, nurture them, and hopefully bias them along the way.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

DealSignal

MAY 3, 2018

They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. To drive action, you need full contactability across communication channels. A Q&A on the Future of Data-Driven Marketing. Driving Better Business Decisions with Data.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

LEADership

MAY 20, 2015

We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing. Multi-tone Paint a.k.a. The CMO is drinking from the fire hose when it comes to Big Data.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. Channel subscribers. Isn’t that what marketing is supposed to be?

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Vidyard

NOVEMBER 11, 2016

The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Sangram here! ”.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? Can you handle it? Phase 1: Test.

Startups 82

Startups CMO Multi-Channel PPC 82

SmartBug Media

FEBRUARY 2, 2024

In the last 4 years, LinkedIn and Twitter have pivoted to give greater visibility to individuals as opposed to corporate pages. When a CEO or CMO, for example, shares advice or thoughts on a specific topic with their audience, they showcase expertise and establish themselves as a trustworthy thought leader. The result?

Work Management 59

Work Management Marketing Management Social Media Service 59

Metadata

NOVEMBER 7, 2023

Multi-touch: All of the touchpoints receive fractional credit. The native reporting capabilities inside Facebook, LinkedIn, and other channels only let you see vanity metrics like clicks, impressions, and leads. Which channels do our prospects use in their personal and professional lives?

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52

Terminus

APRIL 23, 2019

We get it – they’re concrete conversion events, with specific steps that can be tracked at the contact level (it’s also so, so satisfying to get that first form fill on a new campaign or channel.). Marketers are going to continue to want to diversify the channels that they use to drive engagement with their target accounts.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Strategic-IC

NOVEMBER 16, 2023

But for full effect, you need to go beyond a singular channel. In the interview ( full recording here ) we discussed: What Champion Tracking is Why multi-threading is key to account success Trinity’s rationale for SDR reporting to Marketing How to make the intangible tangible So let’s dive into some of Trinity’s top ABM tips and tricks.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Tips 62

Martech

APRIL 28, 2023

But it’s also true there have been hundreds of conversations with MarTechBot, some of which have been multi-question threads with increasing specificity. The optimal interactions seem to be multi-layered learning experiences. I’m posting about the journey on LinkedIn, you can follow me there for more real-time info and chat.

Peer-to-peer 102

Peer-to-peer Marketing AI Budget Programs Marketing Budget 102

The Marketing Blender

FEBRUARY 20, 2024

For example, a manufacturer selling into the building materials sector may need to influence multiple stakeholders, including architects, engineers, contractors, and property owners, not to mention distributors or channel partners. Even if one channel seems to be performing well, it may falter tomorrow. Diversify your approach now.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52