chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. of the budget. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Hubspot

MARCH 23, 2021

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors.

Budget Programs 96

Budget Programs Allocation Marketing Budget Work Management 96

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. The state of martech spend.

Spending 86

Spending Allocation Gartner Planning 86

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 97

Marketing Mix Marketing Attribution Lead Ranking Planning 97

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 210

CMO Gartner Budget Programs Spending 210

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. CEB , a subsidiary of Gartner, put the average around 7. The Data-Driven CMO. Think About This. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. Furthermore, they are shifting their greatest share of the budget (9.2 This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

ClickZ

NOVEMBER 1, 2019

Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. Top choices of types of martech where people plan to invest in the next year are email, automation, and social media. Are martech budgets increasing, decreasing, or static? Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Martech

MARCH 14, 2022

With that said, let’s begin the journey to unlock the power of your marketing technology with this advice: Do not purchase another platform, point solution, service, or analyst report until you read this article and share it with the rest of your marketing organization.

Work Management 126

Work Management Marketing Management Paid Search Agency Planning 126

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

B2B Marketing Directions

OCTOBER 27, 2019

The inaugural (2011) edition of Scott Brinker's marketing technology landscape graphic included about 150 companies. The 2019 version of the graphic includes 7,040 technology solutions. Market Size and Growth WARC and BDO estimate that total spending on marketing technology in North America and the U.K. will reach $65.9

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49

The Effective Marketer

MARCH 24, 2011

Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Parse.ly

OCTOBER 7, 2021

As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors.

Cost 40

Cost ROMI Optimization B2B Marketing 40

chiefmartech

MARCH 27, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Strategy shapes the decision-making process. How do we decide which martech bets to make?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Zoominfo

JULY 14, 2023

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing? How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? Here are some scary figures from Gartner’s research. I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. Down to 6.4% , the lowest Gartner has recorded since it started its surveys.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

Marketing Graham

MARCH 30, 2022

But did it affect the marketing budget, and if so, by how much? Here’s some scary figures from Gartner research. I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. Down to 6.4%, the lowest Gartner has recorded since it started its surveys.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 52

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 78% of U.S. who should also be involved.

Stats 40

Stats Planning Marketing Management Case Studies 40

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. 2) State of Inbound Marketing. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 5) The CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

ClickZ

SEPTEMBER 5, 2019

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs. But too often, marketers must conform to off-the-shelf software.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing Budget 97

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. That’s nearly 1/3 higher.

Allocation 93

Allocation Budget Programs Customer Surveys Gartner 93

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. B2B events marketing is a central theme to B2B marketing. Event marketing helps in strengthening brand recognition.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Porch Group Media

DECEMBER 11, 2019

MarTech Spend Up to 30% of Marketing Budgets. With so many new marketing technologies available, CMOs are spending. In 2019, marketing spend on technology was close to one-third of marketing budgets according to research by WARC/BDO. Email Marketing Effectiveness vs Difficulty.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. Understanding Digital Paid Media Paid media is all about strategic promotion. The main goal?

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Marketing Graham

SEPTEMBER 13, 2019

But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. Gartner recently released their CMO Spend Survey 2019-2020 , and it showed the average marketing spend in North America and the UK was 10.5% However, every marketing manager should be able to calculate ROI.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40