KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). So instead of having your CMO or CEO write a guest post, get them on a podcast as a guest. This could mean anything from all of LinkedIn to a specific Facebook group or a Slack channel of B2B insiders. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ). 71% said Twitter, while 54% each mentioned Facebook and YouTube. billion in 2014. MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

FEBRUARY 25, 2016

Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s media outlet, GeoMarketing.com. The importance of a passionate CMO. So it’s not just a one-time white paper, or just a native ad, or an occasional post. Together, they are working to forge innovation in an industry based around location data.

Business 93

Business CMO API Custom Publishing 93

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Facebook. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom.

Social Media 144

Social Media Activities Media Skype 144

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). Marketing operations allows the CMO to run marketing like a business.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive. Conclusion.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. You can then share that link on Facebook. View @LinkedIn as a conversation platform, not just a digital resume. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Write case studies, eBooks, white papers, etc. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 132

Social Media Paid Search Agency Media Skype 132

The ABM Agency

JANUARY 15, 2021

While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Reporting : Only 36% of marketers say they have the right tools for demonstrating the impact of marketing spend on company performance ( CMO Survey ).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Vidyard

JUNE 4, 2013

It’s becoming increasingly clear that technology spending at large organizations is no longer solely budgeted for the office of the CTO or CIO – it’s falling into the hands of the CMO. What can we ascertain from this news? We’re glad you asked!

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Ambal's Amusings

FEBRUARY 18, 2010

Social Media (blogs, Twitter, Facebook, LinkedIn). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content Standard

MARCH 2, 2017

This morning, your CMO approached you about creating new content to be published online. Companies inevitably have a need for content that isn’t necessarily inventive or dynamic: website content can fall under that banner, as well as white papers, press releases, and other straightforward content.

Thought Leadership 40

Thought Leadership CMO Landing Pages Banners 40

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 61

Impressions Lead Scoring Lead Ranking CMO 61

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Downloading a white paper may be worth $50.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? I had at least 10 people instant message or email me a link to the “punch” and I saw it all over Facebook updates. Sad, yes…viral, very much so. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Leadspace

JANUARY 17, 2017

But if the person is an industry analyst, it’s more likely they’re writing a white paper and looking for people to speak with on the subject. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor. However, as explained above, that visitor is still “anonymous” on a personal level.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Varicent

APRIL 20, 2017

In the clever model devised by Terminus CMO Sangram Vajre, you can see that, from the outset, the “content” needs to be personal. Here’s the “flipped funnel” ABM model devised by Sangram Vajre, CMO of Terminus and founder of the #FlipMyFunnel community. We have a relationship with these accounts. Source: Vidyard.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. paynejoe : Avg CMO tenure 22 mnths. Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

JUNE 22, 2011

Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. You can offer free content like how-to guides, voluntary assistance and general information in forms of eBooks, white papers, podcasts, webinars, etc. People are the only constants.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? Now, if that’s true, then that’s scary, because I don’t know how all of you guys measure the return on Twitter, Facebook, LinkedIn, etc. We do white papers and webinars.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

Social Media 100

Social Media Media B2B Lead Scoring 100

BenchmarkONE

NOVEMBER 23, 2018

Unlike emails, which lack location precision or contextual data, platforms like Facebook and LinkedIn let you initiate contact with prospects based on highly specific criteria. You can (and should) gate content like white papers, reports, videos, and research. If you’re in the B2C space, you should probably start with Facebook.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

KoMarketing Associates

MAY 2, 2017

— B2B CMO Insights (@b2bcmoinsights) April 21, 2017. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Have them post about your software, products, or services on the platforms your target audiences uses most.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Contently

OCTOBER 6, 2016

In June 2016, Facebook’s vice president for Europe, Nicola Mendelsohn, even predicted that Facebook would be “all video” in five years. To read more about how to build a successful content marketing team, download your free copy of “The CMO’s Guide to Hiring for Content” by filling out the form below.

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

JULY 28, 2017

Things have changed -- and that all starts with Facebook. It was an eventful year: we were all watching Gangnam Style on our iPad 3’s, morning the loss of Whitney Houston, and eagerly awaiting the Facebook IPO. It wasn’t clear at all in 2012 that Facebook had a viable business model. This success has allowed Facebook to expand.

Social Media 78

Social Media Marketing AI Trends Media 78

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). They are evenly split on the effectiveness of social media however. •

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Valasys

APRIL 17, 2020

According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Marketers can use white papers, blog posts and other media coverages as resources to pick valuable pieces of information for their research.

Content Marketing 59

Content Marketing Planning Business Work Management 59