KoMarketing Associates

MAY 2, 2017

— B2B CMO Insights (@b2bcmoinsights) April 21, 2017. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Have them post about your software, products, or services on the platforms your target audiences uses most.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

BenchmarkONE

NOVEMBER 23, 2018

Unlike emails, which lack location precision or contextual data, platforms like Facebook and LinkedIn let you initiate contact with prospects based on highly specific criteria. You can (and should) gate content like white papers, reports, videos, and research. If you’re in the B2C space, you should probably start with Facebook.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What problem does your Facebook ad solve? Live@Cisco Facebook videos. Take Demandbase for example. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28