SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Here’s a general flow for a multi-step campaign. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Is The White Paper Dead for B2B Marketing? Kill the white paper!” Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

SEPTEMBER 3, 2019

Using the hub method means that if someone searches for “Facebook marketing guide,” Neil Patel’s blog comes up first. A couple years ago at the AdAge CMO Strategy Summit, the SVP of GoPro said, “ We’re not just a camera company anymore. They basically turn a single piece of content into a multi-use asset. Takeaway Tip.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

OCTOBER 18, 2011

Determine what the half-life of your marketing channels is. The second part the middle of the funnel is like I've got all these web visitors and people coming to my website or my web properties or my Facebook page or whatever how do I convert them at increasing rates into qualified leads and customers? Would I like it on Facebook?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28