| |  CMO + Demand Generation + Lead Scoring + Sales | 85 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR JUNE 14, 2011  Chart: Greatest Challenges for CMO’s Lead Generation Companies | Biggest Challenges for CMOs. The answers probably surprise no one – especially if you’ve talked to your sales teams lately. Generating high quality sales leads is the single biggest challenge in business today. Generating High Quality Leads is the problem that Find New Customers helps with. | FEARLESS COMPETITOR JULY 6, 2011 Forrester finds b2b marketers lagging with demand generation B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&# B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. | | | | | |
| FEARLESS COMPETITOR JULY 19, 2011 The Pathetic State of B2B Demand Generation In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Call me Mr. Doom And Gloom, but from my perch, and from my experience in B2B sales and marketing, it’s not a pretty picture. To back up my claims, I decided to survey B2B marketing and sales leaders to gather some data points on the real state of affairs. Just for kicks, I asked people to give a word or phrase that summarizes their view of the state of demand generation, and the word that appeared most frequently in the responses was “disjointed.&# | FEARLESS COMPETITOR JULY 13, 2011 Find New Customers congratulates the Demand Generation Experts in BtoB Magazine BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. James Obermayer, Executive Director, Sales Lead Management Association (We recently appeared on their radio show.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We offer them all our best wishes and congratulations! | | FEARLESS COMPETITOR JULY 25, 2011 CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report B2B Demand Generation | CMO State of Marketing. We pleased to share insights from this new CMO Council State of Marketing Report. Read the full scoop at CMO 5th State of Marketing Report. The most important take-away are CMO’s priorities today. Bolster Demand Generation Programs (43%) (my favorite). Further Tracking and Qualifying Leads (42%). Just because the CMO needs talent on the team, does not mean in-house staff. We also invite you to purchase our $49 Demand Generation training program – delivered via email. | | | | | | | |
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FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 17, 2011  How, When and Where Buyers Want Content
B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. And the opposite is true – no content, no leads. Not many have tried to measure the impact of stories on the sales process.&#. Savvy companies today create both to appeal to different audiences and different times in the sales cycle. Content marketing is huge today. It’s shocking how bad most companies are today.). MORE >> -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011 The Importance of Lead Nurturing (Radio Show)
B2B Lead Generation | The Importance of Lead Nurturing. This radio interview I did back on B2B lead nurturing back on 9/ 17/2009 for SalesBuzz Radio is a classic. See CMO quote below.) The Importance of Lead Nurturing. As a CMO and 30-year marketing veteran, I really appreciate Jeff Ogden’s focus on a formalized process for managing and nurturing leads. Even more significant are his comments about the need to develop real relationships with your customers through a coordinated sales/marketing effort. Enjoy and thank you, Kent! MORE >> -
FEARLESS COMPETITOR | MONDAY, JULY 18, 2011 What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers
B2B Demand Generation | What would you do if you were named Chief Marketing Officer? Instead of me voicing my opinions (which I’ve learned are irrelevant ) I decided to ask 5 IT technology buyers what they would do if they were the CMO of a IT Vendor. Question: If you were CMO of a tech vendor. What would you advise you’re your sales and marketing teams to do more effectively when selling to the technology buyer? IT Professional #1: Get beyond cold calling lead generation and do warm lead generation. More to come. MORE >> -
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011  Medium Sized companies struggle with B2B demand generation too
B2B Lead Generation | Mid Sized Companies. That proves our superb knowledge of B2B lead generation. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. The survey showed that the vast majority of large companies were doing only “Top of Funnel&# activities , like email campaigns and events – which drive raw, unqualified leads. Few were doing lead nurturing and almost none were doing lead scoring. MORE >> -
FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010  Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. As a marketing expert, Craig, what are you observing in B2B sales? didn’t see Jim’s statistics, but if he is right, then we’re going to see a lot of sales guys unfairly lose their jobs this year. Sales 2.0 If they have to generate their own leads, then the perfect storm becomes a nuclear winter. MORE >>
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing FUNNEL FOCUS | THURSDAY, APRIL 14, 2011
- Is your website a top performer — or a black hole for sales and marketing? WEBBIQUITY | THURSDAY, JUNE 28, 2012
- The Power of Inbound Marketing – a case study FEARLESS COMPETITOR | SUNDAY, JULY 24, 2011
- Find New Customers | Great content on B2B demand generation and always FREE FEARLESS COMPETITOR | TUESDAY, JUNE 28, 2011
- Where Leads Come From – Current vs. Best Practices FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
- The Best B2B marketing companies…and Jill FEARLESS COMPETITOR | SATURDAY, MAY 7, 2011
- The Rapid Growth of Marketing Outsourcing FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012
- Accolades for How to Find New Customers FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- Thought Leader Interview #10 – the Leadsloth Jep Castelein FEARLESS COMPETITOR | MONDAY, JULY 19, 2010
- The importance of story-telling in lead nurturing FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 6, 2011
- Overview of Find New Customers FEARLESS COMPETITOR | MONDAY, MARCH 7, 2011
- The Problem with Reliance on Junior Marketing Folks FEARLESS COMPETITOR | MONDAY, JULY 18, 2011
- 3 Reasons I’m not going to Dreamforce next week FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
- Who is teaching the CMO how to sell? VIEWPOINT | MONDAY, OCTOBER 10, 2011
- Buying software is easy. Fixing Lead Generation is hard. FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 24, 2011
- B2B Demand Generation is Critical Today. Here’s How to Learn It FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 6, 2011
- Act-On Buys Marketbright Assets CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 2, 2011
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
- Four Reasons for Marketing and Sales to Collaborate FUNNEL FOCUS | WEDNESDAY, MAY 26, 2010
- The All-Time Worst Experience of My Long Career FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011
- The importance of story-telling in lead nurturing FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011
- Thought Leadership Interview #7 – Scott Mersy of Genius.com FEARLESS COMPETITOR | TUESDAY, MAY 11, 2010
- How to make your 2012 sales quota (or look for a new job) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
- Why Marketing Automation Is A Must Have (For Every B2B VP of Sales. B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
- Forrester find most companies still have small interactive marketing departments FEARLESS COMPETITOR | THURSDAY, JUNE 2, 2011
- How to Find New Customers – the highly acclaimed white paper FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
- 3 Reasons I’m not at Dreamforce FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
- Where are the American companies? FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
- Find New Customers interviewed on SLMA Radio FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
- Panel Discussion: B2B Content Marketing for Marketing Automation FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011
- Overview of Find New Customers FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
- The Awesome Power of Story FEARLESS COMPETITOR | TUESDAY, AUGUST 16, 2011
- Accolades for How to Find New Customers FEARLESS COMPETITOR | TUESDAY, JULY 12, 2011
- Marketing, circa 1982 FEARLESS COMPETITOR | THURSDAY, JULY 28, 2011
- How to Do Great Marketing with (Almost) Zero Money FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
- Panel Discussion: B2B Content Marketing for Marketing Automation FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
- Trust and the Big Lie of Lead Generation FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
- How are you different? FEARLESS COMPETITOR | TUESDAY, JULY 12, 2011
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- 5 Ways Marketing Automation is Like the Oscars IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 27, 2011
- The state of lead generation today with Jim Dickie of CSO Insights FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
- Seeking a World-Class CMO for Marketo MODERN B2B MARKETING | MONDAY, AUGUST 30, 2010
- 5 Ways Marketing Automation Can Funnel Better Leads to Sales B2BBLOGGERS | MONDAY, MAY 24, 2010
- Link to us FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
- Dreamforce 2012 Database Marketing News – “Ferrari in the Garage” B2B LEAD BLOG | MONDAY, SEPTEMBER 24, 2012
- Leveraging the Pounce Strategy to Increase Sales HUBSPOT | TUESDAY, MARCH 15, 2011
- B2B Content Marketing - Less is the New More? CONNECT THE DOCS | THURSDAY, MAY 27, 2010
- Does 'Being Findable' mean 'Being Everywhere'? CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
- An Interview With Mike Damphousse About B-to-B Appointment Setting SALES LEAD INSIGHTS | MONDAY, SEPTEMBER 28, 2009
- 64 B2B Marketing Tools and Resources MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2008
- How to measure ROI on creating and marketing content? CONNECT THE DOCS | FRIDAY, NOVEMBER 12, 2010
- Defining Moments ANNUITAS GROUP | THURSDAY, MARCH 10, 2011
- ClickInsights: Biggest roadblock to converting marketing leads CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
- Exclusive Interview Eloqua's Director Of Content @jchernov. B2BBLOGGERS | MONDAY, AUGUST 30, 2010
- How to put the "Viral" in B2B Marketing Viral Campaigns? CONNECT THE DOCS | THURSDAY, MARCH 18, 2010
- Does your B2B Marketing have Consistent Messages? CONNECT THE DOCS | THURSDAY, JULY 22, 2010
- All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
- ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
- Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, AUGUST 12, 2010
- Marketing Leads: Quality Vs. Quantity B2B MARKETING INSIDER | THURSDAY, AUGUST 12, 2010
- Lead Management and Football ANYTHING GOES MARKETING | WEDNESDAY, FEBRUARY 18, 2009
- ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- PowerViews with Trip Kucera: Best Practices & Surprising Trends VIEWPOINT | WEDNESDAY, APRIL 18, 2012
- B2B Marketing Trends From Eloqua Experience 09 Via Twitter ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 15, 2009
- The Disconnect Between B2B Content Marketing and Customer Engagement INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 29, 2010
- 5 Steps to achieve Lead Generation ROI B2B MARKETING INSIDER | WEDNESDAY, MAY 12, 2010
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- Top 37 B2B Marketing Posts and Hot Topics August 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
- Trust and the Big Lie of Lead Generation FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
- What is Lead Nurturing? FEARLESS COMPETITOR | TUESDAY, JULY 26, 2011
- Thought Leadership Interview #4 – Jon Miller, VP, Marketing at Marketo FEARLESS COMPETITOR | TUESDAY, APRIL 27, 2010
- The big and almost free marketing initiative that almost no one is doing today FEARLESS COMPETITOR | SATURDAY, JULY 25, 2009
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