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What is Demand Generation Marketing?

Act-On

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. It’s about seeing that lead all the way through the funnel.

Lead Scoring’s Worst Enemy: “Stuff Marketing”

CMO Essentials

Lead scoring is a marketing science in the purest sense – it makes calculated predictions based on consistent demographic and firmographic data paired with objectively tracked behaviors. In aggregate, all of this can even threaten the overall relationship between marketing and sales.

The Importance of Marketing Awards for a B2B Demand Generation Agency

Fearless Competitor

We recently published Florida gets its own BtoB demand generation agency – Find New Customers. But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you ? Top 50 over 50 in Marketing by CMO @alansee.

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Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&#

Chart: Greatest Challenges for CMO’s

Fearless Competitor

Lead Generation Companies | Biggest Challenges for CMOs. The answers probably surprise no one – especially if you’ve talked to your sales teams lately. Generating high quality sales leads is the single biggest challenge in business today.

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The Pathetic State of B2B Demand Generation

Fearless Competitor

In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Call me Mr. Doom And Gloom, but from my perch, and from my experience in B2B sales and marketing, it’s not a pretty picture. To back up my claims, I decided to survey B2B marketing and sales leaders to gather some data points on the real state of affairs. Disjointed between sales and marketing, disjointed channels, disjointed messages.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. James Obermayer, Executive Director, Sales Lead Management Association (We recently appeared on their radio show.).

CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report

Fearless Competitor

B2B Demand Generation | CMO State of Marketing. We pleased to share insights from this new CMO Council State of Marketing Report. Read the full scoop at CMO 5th State of Marketing Report. The most important take-away are CMO’s priorities today. Bolster Demand Generation Programs (43%) (my favorite). Further Tracking and Qualifying Leads (42%). Just because the CMO needs talent on the team, does not mean in-house staff.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Agree on the common definition of a lead and identify key trigger events which drive decisions. (So

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How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. Content marketing is huge today.

What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers

Fearless Competitor

B2B Demand Generation | What would you do if you were named Chief Marketing Officer? Instead of me voicing my opinions (which I’ve learned are irrelevant ) I decided to ask 5 IT technology buyers what they would do if they were the CMO of a IT Vendor. Question: If you were CMO of a tech vendor. What would you advise you’re your sales and marketing teams to do more effectively when selling to the technology buyer?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

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5 Ways to Recognize B2B Lead Generation Failure ???and Move On

LEADership

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Are you looking to accelerate demand generation?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

Overview of Find New Customers

Fearless Competitor

Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. To remind you why this is so important, take a look at top CMO challenges. Quality leads matter.

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Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed

Crimson Marketing

We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works. Demand Generation Podcasts

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Lead scoring gets more important.

The Problem with Reliance on Junior Marketing Folks

Fearless Competitor

B2B demand generation | The problem with junior marketing members. In the meeting, we turned to the young lady responsible for operating one of the finest revenue management software platforms on the market and asked her to define lead nurturing.

Where are the American companies?

Fearless Competitor

B2B Demand Generation | Where are the American companies? The USA has very high unemployment, fewer than 6 out of 10 salespeople make quota, and companies are generally awful at B2B demand generation. Over the weekend, Find New Customers was quite popular.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

Accolades for How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Looking for leads. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation.

Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Guest post by Lisa Cramer.

How to Find New Customers – the highly acclaimed white paper

Fearless Competitor

Lead Generation Companies | How to Find New Customers. And another CMO wrote “It’s a great read. But since it’s widely acknowledged to be the simple guide to B2B lead generation and it’s free, why not download it now? “I reached out to Find New Customers to ascertain if I should introduce (them) to my sales effectiveness clients. If your sales people need more qualified leads , get Find New Customers onto your team asap!”.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. sales challenges sales funnel

Widen Top of Funnel Marketing and Generate More MQLs

CMO Essentials

As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). The programs we initiate need to produce leads from an audience that can be nurtured into a pool of viable MQLs. This narrows the top of funnel and suffocates lead flow.

The Best B2B marketing companies…and Jill

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Companies. Kudos to CMO Brian Kardon, Joe Chernov and team. Filed under: Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Manufacturing Sales , Marketing , Marketing Automation , marketing campaigns , Remarkable content. This Saturday, I want to share what I consider the very best B2B marketing companies.

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Where Leads Come From – Current vs. Best Practices

Fearless Competitor

B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. said quality of leads needs improvement.) This is why so many companies (63%) say lead quality is a problem.

Panel Discussion: B2B Content Marketing for Marketing Automation

Fearless Competitor

B2B Demand Generation | Content Marketing for Marketing Automation. Lead nurturing requires a continual flow of compelling (to the recipient) content. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

Link to us

Fearless Competitor

If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us. Organic search is our #3 source of traffic to Find New Customers , but you can help us make it even bigger. Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Just click on Link to Us below to visit this special page. Link to us.

What is Lead Nurturing?

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.&#. Lead Gen ROI Report 2010, Lenskold Group. Unfortunately, few companies do lead nurturing well today.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Agree on the common definition of a lead and identify key trigger events which drive decisions. (So

The importance of story-telling in lead nurturing

Fearless Competitor

Lead Generation Company | The Power of Story-Telling in Lead Nurturing and Scoring. In her keynote, Ardath says “How many times can I hear ‘We are the leading provider of?’&# Is she impressed that you “are the leading provider of…&#.

The Rapid Growth of Marketing Outsourcing

Fearless Competitor

This study, by Christine Moorman, Director of The CMO Survey and the T. This bodes well for B2B demand generation companies like Find New Customers. Please check out our How We Help You page too – especially our Lead Generation Assessment Service.

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Missing Link on too many Websites – Marketing exec!

Fearless Competitor

There are two leading competitors – Voltage Security and Protegrity. Content marketing, lead nurturing, lead scoring – too much gets left out without leadership. If your company wants more and better sales leads, contact Find New Customers using the form below.

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Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. ‘” That sounds like the sales pitch of software vendors, promising all that ROI the comes from their software. So sales will get fewer, better leads.).

3 Reasons I’m not going to Dreamforce next week

Fearless Competitor

Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! I’ve been invited multiple times by Marketo, Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not going.

The importance of story-telling in lead nurturing

Fearless Competitor

B2B Lead Generation | The Power of Story-Telling in Lead Nurturing. The first rule every marketing must embrace when they look at lead nurturing programs is this: Companies don’t buy.