Modern B2B
JUNE 17, 2019
What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. This is due to past experiences with the inbound machine of (poor) content that has historically delivered a lack of value (and thanks, I gave you my email address for that!?).
chiefmartech
OCTOBER 24, 2021
First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. What’s that thing they say about the shoemaker’s children? Well, now we finally have some groovy new footwear.
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B2B Digital Marketer
MAY 9, 2024
” “The CMO tenure is shorter these days than it’s ever been in the past, and a big factor in that, is this lack of sales and marketing alignment that we keep talking about.” Strategies for improving lead generation through collaboration. The role of organizational ownership in successful alignment.
Biznology
MAY 1, 2018
And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.
Convince & Convert
NOVEMBER 22, 2013
Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].
Vidyard
JANUARY 7, 2015
Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!
Content Standard
JANUARY 25, 2018
Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Less than six months later, our social offerings changed.
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