Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Tweetable Moments.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). The RSS feed is: [link]. You should RSS feed that. Listen Now. Find us on iTunes: [link].

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Identifying the percentage of social media traffic that converts into sales is important for optimizing conversion rates.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting.  They subscribe to RSS feeds. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Heinz Marketing

FEBRUARY 11, 2020

We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package. We get far more people listening via the podcast subscription and RSS feed than listening live , but it’s still fun to call it Sales Pipeline Radio. Create a process.

Broadcasting 103

Broadcasting PR Ad Frequency Curation 103

Hubspot

JANUARY 18, 2012

Lessen the burden by asking your CMO if you may require employees to contribute a certain number of posts per month. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. I'm not a writer.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. Content is the fire, and social is the gas on that fire. Listen Now. Find us on iTunes: [link].

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. The four criteria sales reps use to qualify prospects. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MAY 3, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But we felt may be a little underserved by the type of content that we’re delivering. Listen Now. Eric : Oh, yeah.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anything Goes Marketing

FEBRUARY 21, 2009

I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. This in itself was a big step forward as many marketers either didn't have the capability to implement this due to their technology provider or the insight to add this tactic. Email Autoresponder 1.5

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Content Marketing Institute

AUGUST 6, 2018

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Click To Tweet.

Social Media 111

Social Media Paid Content Budget Programs Social Marketing 111

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. 5) Make it difficult for people to share your content. You should probably include it in your tweet about your sale on hammocks. Because love is all you need. and probably some leads.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28