Paul Gillin

APRIL 22, 2011

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Read more and comment on The CMO Site. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

NOVEMBER 16, 2011

The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MAY 16, 2012

This is a fabulous opportunity to take your relationship with the CMO to the next level. The fallacy of our current situation is that you think you have control and you don’t. As the CIO I don’t want to own this space but I want to enable it.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. With the exception of Gizmo, all the companies have something to sell. I may not buy from them, but I sure do help promote their wares. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50