Customer Experience Matrix

NOVEMBER 9, 2015

Radius also recently announced a very nice free offering, the CMO Insights Report. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2014

Part of the presentation was a set of examples presented by BlueConic CMO Dan Gilmartin. Thus, the process does move closer to treating each individual differently, but always in a segment-based framework. Complexity of data. This was less a surprise than an observation.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

MARCH 22, 2007

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” The Grinch in me points out that 43.8%

Customer Surveys 120

Customer Surveys Planning Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

MARCH 30, 2012

Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. Things made a bit more sense when I looked at the survey audiences.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Customer Experience Matrix

DECEMBER 22, 2010

The enterprise market involves unified systems sold at the CEO, CFO, CIO and CMO levels, whereas marketing automation has been sold largely to email and Web marketers within marketing departments. The existence of C-level buyers for marketing systems is not yet proven, and I remain a bit of a skeptic.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 4, 2011

Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. This refers to the idea that marketing automation must accompanied by comprehensive planning and process engineering, which often require external assistance.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 26, 2023

Similarly, the CMO Council found 25% were planning to cut martech spend and Nielsen said 24% were planning martech reductions. Before you sell all your martech stock, you should also know that each report found even more marketers were planning to increase their martech budgets: 32% for Integrate, 36% for CMO Council, and 56% for Nielsen.)

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

FEBRUARY 7, 2019

today has someone in charge of marketing technology, and often an entire team of marketing technologists reporting to the CMO. Nearly every large and mid-size company that I see in the U.S I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. until a few years ago.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering of the relationship of marketing and IT departments had me rethinking the question.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

AUGUST 2, 2011

According to Act-On CMO David Applebaum, most buyers have 35 to 50 employees, which puts them firmly in the small business category. This is clearly a successful argument: Act-On just added its 350th client, and is on pace to triple its total over the next twelve months.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 21, 2011

I found a one more survey that listed marketing systems, from the CMO Council in July 2011. Still, it gives a pretty reasonable idea of the relative utilization of different methods, most of which would involve different marketing systems. This is by far the broadest list.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2016

Whoever gets the most right answers wins the game and becomes CMO for a day. Distribute the pieces among your uber-ironic friends and have them write on the back of each piece what customer segment would find the image most interesting. Then show the rest of the group each image in turn and have them guess the matching segment. Hours of fun!

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189