Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Indeed, Google confirms that 50% of B2B queries are made on mobile phones. Let this ROI-related factor guide your decisions when you start allocating budgets to your PPC campaigns.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 28, 2013

Recently, Google announced a change in the way Quality Score would be reported within AdWords. That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.). Did Google snatch away your 10s? intermediate PPC' and don’t blame your agency!

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. Google has a really good guide on how to do this, which you can read here.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. For all PPC ads, the CTR will be a very small number.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. All of this is rich information for your SEO and PPC keyword research. Social media continues to rain data onto the market. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MARCH 21, 2018

This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, Organic traffic is unpaid traffic that comes from search engines such as Google or Bing. What hasn't stayed the same are the techniques we use to improve our rankings.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. Learn how to rank #1 on Google with our Ultimate Guide to SEO. Google Keyword Planner. Rank Tracker.

Keywords 77

Keywords Paid Content Traffic Research 77

Hubspot

MARCH 14, 2014

2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool. How to Improve Your Email Clickthrough Rates. 5) Landing Page Conversion Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. DM: Direct Mail, or Direct Message (Twitter). This Twitter trend is outdated: Find out why. GA: Google Analytics.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. Search marketing should be a top priority for organizations in any industry. maxebiz Great post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

MAY 10, 2013

Making this link font size 24 will totally improve clickthrough rate, right? Sometimes when I''m feeling particularly spiteful, I think about Googling competitors'' search terms and purposefully clicking on their PPC ads. Share them in the comments below or on Twitter using the hashtag #mktgthought. Tweet This Thought ).

Work Management 28

Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

SEPTEMBER 13, 2012

clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. Google: According to Google guidelines , it is not okay to use this trademark as a verb. pay-per-click: Hyphenated (abbreviation: PPC). PPC: Abbreviation for pay-per-click. Twitter: Uppercase. handheld (n.),

RSS 28

RSS Wiki Clickthrough Social Networks 28

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. When measuring CPA, you only pay Google for every conversion rather than for every click. CTR: Clickthrough Rate. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Google Hangouts? Facebook or Twitter Chats? It is owned by Google, after all.). If you Google "ebook," within 20 seconds, you''ll have over 170 million search results to choose from.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Google and Oracle are primarily B2B companies. 15) Clickthrough Rate (CTR). Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

DECEMBER 17, 2013

If you''re just getting started on Twitter, try focusing on following people in your industry and target audience first. Then, build up a solid Twitter content strategy once your social following starts snowballing to fuel your inbound marketing machine. -- Brittany Leaning, Social Media Manager ( @BLeaning ).

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

JULY 21, 2015

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. But your work is done now.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28