Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

FEBRUARY 26, 2018

Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. Determine your sample size (if applicable).

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. Check out this roundup of sources -- from Pew Research to Google Trends. How to Start a Blog: From Choosing a Domain to Writing Your First Blog Post.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

MAY 17, 2016

4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. Check out this roundup of sources -- from Pew Research to Google Trends. But don't cram keywords or shoot for some arbitrary keyword density -- Google's smarter than that! How to Write a Blog Post: From Your First Blog Post to Your First Customer.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JULY 21, 2015

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. What do these people do?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28